6 Powerful Productivity Hacks You Need Now

In marketing, efficiency is key. Without efficiency, it can be incredibly difficult for marketers to be consistently successful with their marketing efforts. When combined with effectiveness, a marketer becomes unstoppable. As Steve Kerho, contributor at Fast Company, points out: “The hallmark of a great marketer is the ability to consistently drive both marketing efficiency and effectiveness simultaneously.” But achieving this unstoppable combination is not an easy task. In order to do so, a marketer must take the necessary steps to be as productive as possible – therefore optimizing their efficiency and effectiveness. To help you with this, here are six ...

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Lead Retention and Capture: How to Prevent a Leak in Your Sales Funnel

One of the trickiest aspects of marketing is the concept of a lead and everything that revolves around it. Most marketing professionals learn as they go along. While this is a fine strategy, would it not still be best to have all of your information upfront? Understanding leads, lead capture, the sales funnel, lead loss, and all other related concepts, whether you are managing an e-commerce brand or otherwise is a much more useful and effective strategy. This way, you do not need to waste time learning the concept because you have all of the right tools and resources available ...

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Repurposing Your Content For More Eyeballs

At this point, there is little doubt about the importance that content marketing plays in the bringing customers into a business. According to a survey by the Custom Content Council: “61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company.” That number, in itself, is plenty of evidence pointing to the role that content marketing can play in the success of a business. Unfortunately, however, content marketing does not come without its fair share of challenges. As marketing specialist Ross Beard points out, one of the main ...

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Inboxing – The Definite Guide

It’s time to improve your email marketing ROI by mastering the art of inboxing. To succeed as a digital marketer in today’s day and age, you must have the ability to grab the attention and interest of consumers. That, in essence, is the definition of the job of a digital marketer. One of the most important and impactful areas where marketers have the ability to grab attention and interest while also building trust is through email. Email is as impactful today as it has ever been. While there was a time in 2013 where many marketing experts said that email ...

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The 8 Secrets of Smarter Onboarding

Regardless of the longevity of your company, onboarding new clients can be a challenge. As you live in a technology driven world, you need to make sure to keep up with the latest available options in your business. The only way to grow your business is to expand your client base, which often takes a little bit of investigating to determine why your current method is not working. New clients are the way that you keep your business open. Seeking out leads for potential revenue is important, but you need to know what to do after you have gotten a ...

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