The Ultimate Guide to Pay-Per Click on YouTube

Pay-per-click marketing, or PPC, is a highly effective online marketing strategy used by advertisers who pay a fee every time one of their ads is clicked. This model is a means of purchasing visits to your website as opposed to waiting for consumers to find you organically.

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3 Reasons Why Affiliate Marketing Really Generates Leads

Does affiliate marketing still generate enough leads for companies? Some would like to think affiliate marketing is no longer generating enough leads to be relevant in today’s Internet--especially with the growing popularity of ad blockers and tracker blockers (such as Ghostery). However, affiliate marketing still does have its benefits and when you take into consideration the lack of a decent ad blocker on mobile devices and the fact millions access the Internet primarily on their phone, affiliate marketing shouldn’t be overlooked.

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5 Tips for Optimizing Your Marketing with YouTube

YouTube is a fun, popular social media platform that allows users to get creative with their content. Whether you are a middle school girl with a love for makeup or a Fortune 500 company, YouTube offers the chance to make something new and exciting for your audience. However, even if your content has a high production value, you still need to know how to get that content out to the masses. Determine a Schedule and Stick to It Unlike other social media platforms, you will get the most out of YouTube by sticking to a schedule. Whether you post one ...

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10 Tips to Build Your Business with Social Media

In recent days, effective social media marketing must be considered a top priority for a successful business. Establishing a strong online presence should be an integral part of any brand’s marketing strategy. First steps include determining how to attract the most visitors to your website. Once you establish an audience, how are you going to keep them coming and continuously draw in new followers? The ultimate goal is to gain customers, not just to get consumers to view your website. Social media provides free advertising and word of mouth promotion. The growth possibilities are endless. Effective Social Media Marketing Strategy ...

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The Ultimate Guide to Facebook Live

  To compete with the popular Twitter-owned Periscope, Facebook released a new way to upload content called Facebook Live. Facebook Live is a tool that can be used from the Facebook app on an Apple or Android device to stream video live. It provides companies and users with a way to interact with their followers in real-time as viewers can react and comment on the stream as it is happening—and after. It is also a fun and creative tool to use so your audience sees you as a person rather than a faceless entity behind the screen. The streaming service ...

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