Pay per view or PPV is now rapidly becoming known in the industry as the latest way to market products and lead capture.
The only problem with an emerging market like PPV is the fact that there’s so much misinformation, that people are running headlong into it, without asking the questions they should.
If you think you need PPV in your business model, then you need to do the math, and ensure its not a shot to nothing.
If you take a look on Clickbank, PPV is mentioned regularly in new products, and likewise on forums in the internet marketing industry. The guys that are successful with PPV will not share their entire ingredients list with you, as this is one market that requires you to be 100% perfect in your approach and execution. At the end of the day, this is paid traffic, and the bullet points and heading you see on sales pages should be taken with a pinch of salt. It’s easy to get wrapped up in the fact that PPV traffic can be bought for cents on the dollar, but in actual fact, PPV can be more expensive than other more traditional methods of advertising.
AdvertisingSpace for example have a whole host of great places to advertise small banners. With sites getting up to 300,000 monthly impressions, and costing just $50.00 – $70.00, that’s just $0.000233333! With PPV, traffic can cost around $0.01 to $0.015 per visitor. Explain how that is great value? Would you rather go out to an audience that is browsing the internet and choose whether to click on your banner, or to a group of people that are having the ad thrust upon them when they exit a site?
I think the main issue here is that some of the marketers and authors are leaving out those vital ingredients, and people are just assuming that they are not following the methods correctly. Sure there are hundreds of people making PPV work, and earning 1000% of their outlay… but you should genuinely be aware that you could end up losing a lot of money – just as you could with PPC or traditional banner advertising. The only trouble is, PPV is much harder a beast to tame, unless you arm yourself with a LOT of market research, follow the instructions of your account manager to the letter, and also do not jump in when there really is no need.