Organic search optimization is getting more and more prevalent as fewer business resort to PPC and more look to social media marketing. Just as a refresher, paid search and organic search are the two main distinctive types of search marketing on the internet. Paid search, as its name implies, costs money in the form of advertising. Organic search, on the other hand, is free, as it relies upon content and good SEO strategies to drive traffic, encourage clicks on third-party network ads like Google AdSense, and increase conversions.
The reason so many site developers want to develop their organic search optimization strategies is probably obvious. First of all, it’s free. Secondly, it works for you and keeps on working months and years later, unlike ads, which have a finite running period.
Organic Search Optimization for Your Website or Blog
Some people stop their organic search optimization with their individual articles. Yes, it’s a great idea to pick keyword phrases to target article-by-article, and it’s good practice to make a new headline for each with the keyword phrase intact. But it’s the way you tie your entire website together that really pleases the search engines – or sends them looking for another site to list in the search results.
One of the best organic search optimization practices is tying your posts or pages together with other pages on your website. For instance, you need to include at least one link in every page that is anchored on your keyword phrase text. Instead of leading the reader to another website, why not keep them on your own website by linking to a relevant article? This serves two functions: It keeps the reader looking at the ads and products on your website, not someone else’s, and it helps ensure that the link never gets removed or broken (unless you do it yourself).
Organic Search Optimization with Plugins
Let’s face it: You can’t babysit every part of your website every day. But stuff happens. Maybe you spelled a link wrong, and it’s broken. Perhaps you forgot some alternate text in an image on a page you just published. Whatever the problem, using SEO plugins helps you find those missing links on your site and tells you how to fix them.
Some of these plugins require premium payment. Some come free or as a free trial. Try them out first, if possible, then invest in the whole product if you see fit. You shouldn’t spend money needlessly on frivolous plugins that only serve menial purposes, but if it truly saves you time and helps keep your site alive in the search engines, that’s the key.
Now, these plugins obviously only work if you are on a WordPress blogging platform. If you decided to host your own website without publishing a WordPress template on it, plugins aren’t much of an option. But you can still check links and SEO content yourself to make sure everything is in good order; it will just take you longer to accomplish your organic search optimization goals this way.