Blogging is, in essence, fun. The only problem people have, is updating all their online presences at once.
This used to be a breeze with tools like Ping.FM, but even that has started to fall down slightly with its API. The very best way to control all your social media platforms from one place, is with your blog.
WordPress is an ideal candidate for this type of thing, because there are loads of really cool plugins just waiting to make your life easier. If a plugin does not exist for the job you want doing – you can easily hire someone at around $20 per hour to create one for you.
So, let us examine a problem that may face all internet marketers at one time or another. First off, the website owner’s blog will not be anything interesting for search engines unless it has new and unique content. Furthermore, Google will not want to visit the blog if they do not have any decent media on there, such as images, videos and even audio. Google classes websites as being very useful to their users if they can provide a media rich experience. Besides the unique content, the website owner also needs to get his latest information out to his many fans, friends and followers all at once.
We can address all the above problems easily. We have a WordPress blog, with the following plugins installed:
Twitter Tools is a WordPress plugin which will automatically post your Titles of your posts to Twitter using a Bit.ly shortener. Ideal for those with masses of followers looking for retweets!
Wordbook is a small and powerful little plugin which posts any new post on your blog to your Wall on the mighty Facebook.
With both of these plugins installed, all you then need to do is write some posts. Now this is where your unique content problem is solved. Every time you write a silly little thought or idea on your blog – you could create a separate category for these – Google will see it, your Facebook fans & friends will see it, and then Twitter followers will read it and retweet it.
The very next thing to do is add YouTube videos, images you find, and anything else that will make the post more appealing to Google and your visitors. If you are commenting on an image, then you can use it – otherwise, you need to get some royalty free stock images from somewhere like SXC.hu, or iStockPhoto (paid).
The end result is traffic – and all you need to do is write in one place.