When you finally get someone to land on your website, are you disturbed at the amount of people who are clicking off your site – despite the great copywriting and design etc.? Ask yourself this – are you just part of a crowd, or is your site individualistic?
The trick with marketing, is to stand out from the crowd. You are not trying to appeal to people’s buying impulses when they land on your site, but rather appealing to their emotions. Once you have grabbed someone’s emotional attention, then you do not have to sell them anything anymore – they have already sold themselves the product. Let me explain a method that can be completely distinctive from 99% of other advertising, whilst remaining firmly ethical, and very traditional.
The first thing you should do, is forget every other banner ad, review, sponsored link or anything else you have read today, because 9/10 of them will be positive aspects of a product or service. You are going to go to the other end of the spectrum. You are going to be talking negatively about products. Everyone likes to hear bad things about the products they are looking for – it is human nature. When you search Amazon for two hours for that new barbecue – are you reading the positives, and ignoring the negatives? Exactly, the only reason we are looking, is to make sure the thing isn’t going to explode. We usually check the negative first… and this is where the marketing comes in.
Let us take a review site as an example. You are marketing a digital product on Clickbank. You must first find two products – one that is very good (Product a), and one that has been met with a mixture of good and bad reviews on forums etc. (Product b). Both of these products should get a good amount of searches on Google. This will be the source of your traffic – not sponsored ads etc. Good organic traffic works best.
You will write an article on Product B, but you will give all the negatives first about the product, and then a small amount of good points. Then, at the end of the article, you will write a small amount of great information about Product A. Towards the end of the article, you will link to a full review on Product A. Human nature will drive all the negative traffic to Product A, and you will also find that people will comment more on the negative aspect than the positive!