A friend emailed me this week asking about searching for niche keywords and niches in general. They asked if I use any new-fangled technology to grab keywords and such. Of course, I do have some good tools in my arsenal, as most marketers should – but the problem with tools, is that they can sometimes take an age to load up and actually get working for you. You have to specify the ins and outs of the keyword you are trying to find, before you ever get to a list of keywords that actually won’t have much competition. A great way to actually split a niche open, and to find the keywords “inside” a niche, is to look at stores for the product itself. Let’s take automotive parts for example. This is a pretty hard niche to crack, as it is dominated by the big guns like Ford etc. for the parts, and then mostly automotive franchises and blue chip companies. So, how would you crack that niche open, and get to the keywords inside?
Firstly, you will want to find a store online that has categories for the products. For instance, in “automotive parts”, you will find that many stores appear on the first two pages of Google, and you can use their navigation bar to get your search under way. Open up notepad or Excel, and start dumping in the keywords that appear as categories. Now, here’s some examples:
For brakes: Brake Conversion Kits, Masters, Calipers, Lines & Wheel etc. etc.
So, we take some of those actual categories and headings, and we put them into Google’s Keyword Tool, and see what comes up. You will find that by searching for “brake calipers,” that you are seeing lots of other similar products. This can be your main list of keywords, which you can refer back to – and now we’ll dive even further.
If you then take the word “brake calipers,” and search Google, you will see some related terms at the bottom of the page. These are equally as useful as the keywords that will spring up in GAKT.
For instance, you could get into the “performance brake calipers” niche, and then start adding some of the keywords from your original list, like “manufacturers” or “buy online” etc. The list (should be) endless, once you get going. There are not many niches left that are untouched by affiliates or niche site builders, but you will certainly find a little niche for yourself if you keep modifying the keyword, over and over, until out pops a very narrow niche…