Working in marketing is certainly a creative and rewarding job, but it isn’t always an easy job. According to U.S. News, Marketing Managers can receive a median salary of $115,000 per year and the job itself also ranks very high in job satisfaction.
However, while most of the job seems like one that only most can dream of, the marketing profession also has its difficulties. Marketing is one of those professions that has a high level of stress.
For the average employee, a high stress job can have a detrimental effect upon not only employee health but also on the work product that is produced for the company.
To ensure that are continuing to provide your company with the best brand marketing strategy as possible and that your health remains in positive shape, below are the best tools and tips of the trade to relieve the stress that you are under. With these tips, you’ll be ready to handle any marketing project that arises.
HubSpot – The Hub of All Things Wonderful
One of the most stressful aspects of a job in marketing is synthesizing marketing projects together into one entire campaign. It is easy for information to get lost, for ideas to go astray, and for creativity to not flourish through the work that you do.
In order to remedy this issue, some savvy entrepreneurs created what is known as HubSpot, which is an online platform that has quickly become the best friend of marketing managers.
HubSpot is an inbound marketing platform that allows users to manage every aspect of their inbound marketing campaign. With this marketing platform, you can use a range of integrated tools such as website development, email marketing, blogging, social media, management, and lead generation.
These tools make your job easier and less stressful because they are all organized into one nifty platform. You can even use the platform to schedule posts, view consumer’s buying cycles, utilize the dashboards, and evaluating marketing efforts by other marketing professionals that are working on campaigns for you.
Trello – Micro Manage Inbound Processes
Trello is a mobile marketing application that you can take with you anywhere, which means that you can use it on the-go when you need to manage your marketing campaigns.
Trello is an easy to use platform that allows you to organize any information that you have with marketing professionals that are working with you to build a marketing strategy and campaign. The platform works by creating a board that you and your brand managers can see.
You can show processes and anything related to your project on the board. The board also allows you to post deadlines and timelines and it allows you to pin all of the information that is necessary to get your project done.
Those that you invite to see the board can make edits, pin their own ideas, and share any work that they have complete. Another great aspect about Trello is that it works on any mobile platform.
This platform works to reduce stress because you can easily follow the progress that is being made on a marketing campaign and it allows you to micro manage very aspect about the marketing process.
You won’t need to worry about calling or emailing an employee about a job that isn’t done. All you need to do is to look at the board and review the progress.
Marketing managers often are stressful because they worry about meeting deadlines and whether their employees are working in a productive and efficient manner. Another tool that you can use to relieve your stress and to make your marketing job much easier is to use Salesforce.
Salesforce is similar to Trello in that it allows you to micro manage your marketing campaign and the employees that are working on it. However, it is a bit different in the sense that Salesforce is also geared toward helping you interact with your customers in a more productive and easy manner.
For example, Salesforce allows you to connect with your customers through any device. With Salesforce you can create personalized communications, all of which are delivered in real time on your customer’s terms.
You can also plan, personalize, and optimize the customer journey across channels so that your brand’s customers get the information that they are looking for.
While many marketing managers are fully committed to their jobs, those that are truly stressful are those who have not fully invested into their job. As a result, deadlines are not met, higher-ups are disgruntled, and lower rung employees fail to complete work as needed.
Rather than suffer the stress of an unproductive and inefficient position, the best thing that you can do is to fully commit to your job. Strictly committing to your job help you stay on top of the most important developments and information. Because you are in a managing position, you need to put a lot more time and effort for projects to be successful.
Ask the Sales Team
Getting information about what your consumers are looking for and what most appeals to their desires can be difficult. Sometimes, fancy programs and top-of-the-line information isn’t always the best route.
There are much easier and less time consuming methods, one of which includes asking your sales team. Your sales team is one of the most important resources that you have as a marketing manager. There are no employees that are as close and understanding of customer needs than the sales team.
The sales team constantly interacts with consumers, they realize what consumers want, and they are able to give you splendid feedback regarding what customers are looking for. Therefore, to reduce stress, one of the best things that you can do is to keep a sales team manager close by. The sales team manager will be able to relay information to you that can prove to be a vial resource into marketing and creating campaigns that are successful.
Do Your Research
One of the biggest and most detrimental mistakes that a marketing manager can do is to not do your proper research. Big brands have ended up with marketing disasters because they have not done their due diligence and thoroughly reviewed their new brand representative or whether the weather will destroy a new marketing event.
Therefore, one way to mitigate the stress and to ensure that your job has as few bumps in the road as possible is to do your due diligence and research. By researching, you won’t end up with a Nike Company when it hired a killer as its brand representative that was a killer. The backlash by consumers is hard to deal with, and if you can avoid it, you’ll be much better off.
Try to Be Unique
While you certainly do not need to reinvent the wheel, one thing that you can do to help your job go smoothly and to ensure that your marketing campaigns are successful is to try to be unique.
Unique marketing campaigns gain more attention from consumers and they always increase people’s interest in the brand. To achieve a level of uniqueness in your brand, you could hire a creative team that is truly interested in their job and have a knack for coming up with new ideas and strategies.
By taking the initiative to create a unique brand, you’ll be less stressed and able to enjoy the fruit of your hard work and dedication.
Dropbox a source of productivity and management for any big professional. As a marketing manager, one of the worst things that can happen is when one of your major marketing strategies is overcome by technology and somehow eaten up or that goes unsaved by your computer.
When this happens, you can easily have trouble meeting a deadline and you’ll all of your hard work dissipate. To prevent this problem, Dropbox is the best resource out there. With Dropbox, all you need to do is to upload all of your files pertaining to the marketing campaign. The files are easily accessible by you and any team members working on the same project.
This means that you can quickly have edits made and you can also ensure that issues are resolved as quickly as possible. In addition, Dropbox protects your files from being destroyed or unsaved. Every time you save a new file on your computer, the program syncs the file to the Dropbox platform so you always have the updated version anywhere you are.
Marketing doesn’t need to be a stressful or difficult job. With the right strategies and technology platforms, you can ensure that your work goes as smoothly as possible. By using the above platforms, all the work that you do can be micromanaged, unique, well researched, and relevant to what customers are looking for these days.
The technology in this list is also very easy to attain, as it can be downloaded online. You can also get your marketing team in on the above tips so they too can have a more positive marketing experience.