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Marketing Success: Email Marketing

There are hundreds of ways to market your brand, but that doesn’t mean that each option is a viable end effective solution. When marketing your product, you need to do what is best for your brand, which means that you want to choose the strategy that is going to do the best job.

In many cases, most brands disregard email marketing because they think it is an outdated technique. The fact of the matter is, email marketing is still one of the most effective solutions for a number of reasons. Below is an overview of email marketing and why you need it in your next marketing campaign.

Low in Effort

There are many reasons to adopt an email marketing campaign for your next marketing project. The first justification is that email marketing campaigns are low in effort and high in return. By structuring a high-quality direct-to-customer or direct-to-business campaign through email marketing, you can generate a great deal of business and reach many customers.

In addition, the time it takes to structure a great email is two hours, at most. This time can be easily reduced if you have an email template in place and some graphics that you can add. The effort doesn’t get any more exhaustive when you add people to the mailing list and hit “send.” Therefore, an email campaign is something that can be done quickly and it also generates customers.

Real Time Information

These days, consumers get their information to their phones or computers instantly. This type of technology is highly beneficial to you, especially if you are promoting “day of” sales and events regarding your brand.

Because customers get their information instantly, you can capitalize on the “day of” events by emailing your customers the marketing promotion the day of the event. This is even more useful when you need to send unique messages to customers regarding their birthdays or other special life events. So while you are operating in a limited time frame, you can get the information sent out quickly.

Frequent Communications

Social media communications are pretty much instantaneous, while mail communications takes a great deal more time. However, if you are trying to find a comfortable medium for communications, then email marketing is the best options. Emails can be generated in a short period of time and they are a great channel for advertising.

This means that you can reach your customers frequently. The best frequency level for emailing customers is about once a week. By emailing out a marketing campaign every week, your customers become more inclined to wait for the marketing campaigns to come out so that they can read about the latest information that you have to offer.

It is also important to note that if you are trying to aim for frequent communications and you eventually hit your goals, then you need to continue following through with your weekly campaign or you will risk losing customers. Thus, keep your marketing efforts consistent and engage your customers are much as possible.

Far Reaching Advertisements

The great thing about email marketing campaigns is that it is the type of campaign that is as far reaching as you want it to be. With an email marketing campaign, you can target an audience that goes as far as the global level. Before you begin, it is best to identify the target audience and to also note where the target audience is located.

By taking care of these nuances, you can tailor your campaign to their needs. Identifying the appropriate target audience an also ensure that you keep track of whom you are marketing your product to so you can follow whether those advertisements were effective. If they weren’t effective, you can either abandon the campaign or try to revamp.

The Interactive Element

There are many ways that you can issue a creative email marketing campaign. In many cases, to promote your brand and to keep customers interest, you can make your campaign completely interactive by including elements like graphics, surveys, flash, charts, quizzes, videos, and so much more.

These types of elements are highly effective in keeping your customer’s attention. In addition, the more interactive your marketing campaigns are, the higher the chance that your campaign is going to be successful the next time around. Consumers enjoy email marketing campaigns that are interactive and that point to effort and interest on behalf of the brand.

What Your Customers Want

Most of the above tidbits of information covered how email marketing campaigns are beneficial to your customers. However, what most brands fail to consider is that email marketing campaigns also have immense benefits for the brand. When you send out an interactive email campaign, your customers can click on the interesting aspects of your brand.

This allows you to get more of a pinpoint idea of which elements of your brand your customers most enjoy. The next time you work on a product, you can enhance the products that your customers liked and you can tone down those that were not as successful. In the long run, this saves you time, energy, and money.

Return on Investment

Getting an idea of what your customers want is not the only benefit to you when it comes to using an email marketing campaign. The next advantage is that you are very likely to get a return on your investment. Most brands who undertake email marketing campaigns see a return on their investment and for those who have not yet seen one, they believe that over time the return on investment will materialize.

Some brands have even reported that email marketing campaigns are the basis of half of their revenues. Another point to make is that the investment on email marketing campaigns isn’t very high, which allows you to issue as many as possible without any finance issues.

Integrate Your Marketing Campaigns

The ease of email marketing campaigns cannot be understated. For those brands that think that email marketing campaigns are their own exclusive project, then there are systems that show otherwise. For example, you can easily integrate your social media accounts into your email marketing campaigns.

By linking your social media accounts to your email marketing, you can also gain more interest from your customers and you can invite them to become more interactive on your social media sites. This will also increase your followers and broaden the reach of your email marketing efforts.


Email marketing campaigns don’t require the customer to view the campaign at a specific point in time. Due to technology, your customers can easily view your email marketing from anywhere if they have a mobile device. By realizing that email marketing campaigns are highly mobile, you can try to reap the benefits.

With mobile technology, your customers can show their friends and family your email marketing right from their own phone, effectively sharing the campaigns that you set out.


Marketing is extremely effective when you target it towards a specific group and tailor the campaign to meet their interests and needs. The great thing about email marketing campaigns is that they are easily customizable.

You can customize your campaign by looking at customer databases and relating it to specific customer data. You can also build a database and reference all of the information you need to set out for every target audience.

Profitable Relationships

When designing marketing campaigns, you want to choose those that are going to help build relationships and that are also going to be profitable for your business. Email marketing campaigns are one of those efforts that allows you to easily achieve your goals.

With email marketing campaigns you can build meaningful relationships with consumers that are going to eventually lead to profitable relationships for your brand. The more you cultivate the relationship and gear your efforts towards increasing customers interest and loyalty, the higher the chance the future campaigns will be successful.

Boost Sales

Sales numbers are always important for brands, and rightly so. Email marketing campaigns are also an effective way to boost sales because they keep customers interested and they also increase the chance that your customer is going to purchase your product.

If your email marketing campaign is especially interesting, then your target audience is also going to forward your marketing efforts towards their friends and family, which creates more customers.

No Need for a Professional

Apart from the research, you really don’t need a professional to draft an email marketing campaign. This can easily cut down on the cost of marketing, while still providing you with the success that you are looking for from your marketing efforts.


Overall, choosing the right marketing campaign has its benefits. Email marketing campaigns are one of the most effective marketing solutions if you are looking for a campaign that is low in cost and almost effortless to craft.

If anything, the most important element of your email marketing campaign is coming up with the advertisement and also assessing who your potential target audience is.

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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