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ecommerce

e-Commerce Stats for 2016 and On…

After all the bursts of confetti had scattered and the highly anticipated ball had dropped at Times Square, 2015 vanished into our memories. Retailers released a bittersweet sigh, as the end of year peak shopping season came to a close. The year 2016 rolled in with new hopes of continued growth and prosperity, improved marketing strategies, and further advanced technologies.

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small-budget

Mastering the Content Marketing on a Small Budget

As a marketer, having a small budget, or lack thereof, is probably something that you worry about on a regular basis. “How can I maximize the effectiveness of the money I spend on marketing?” “Are there marketing methods out there that are both effective and low-cost?” These are two questions that, if you are still reading this, you probably think to yourself on a regular basis. Fortunately, there are marketing strategies out there that can work with a small budget. Content marketing is one such strategy. It is also one of the most emphasized and commonly used marketing strategies by ...

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marketing productivity

The Secret Behind Marketing Productivity Success (and how you can do it too)

The way that businesses market their products or services to consumers has changed dramatically over the years. The world wide web has enabled marketers to reach a broader audience than ever before while having access to analytics that would have taken years to put together a couple decades ago. According to data from the team at Smart Insights, there are over 3 billion people using the internet today.   It is noteworthy that this number accounts for 40% of the world’s population. While the reach of digital marketing has never been higher and will undoubtedly continue to grow, finding ways ...

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Marketing Tools to Avoid

When you are working on marketing a business it becomes extremely important to understand which tools help. You need to also understand which tools hurt you. For a business there are a variety of tools. When you get online you will find multiple tools as well. Those tools will improve your abilities in many ways. Some, though, will hurt your business. It is important to understand which tools do what. It is also important to consider the ways to achieve your level of success. You will need to think about success in different ways. You need to make sure you ...

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