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Should You Rebrand? 10 Questions to Ask

It is quite a huge undertaking to rebrand your company or organization. You need to know exactly what image you want to convey and which consumers will likely respond. This could mean a whole lot of brainstorming meetings to discuss important factors including graphics, brand messaging and typography. Improper use of any of these core elements can hamper, or terminate, profitable customer engagement.

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10 Questions to Ask When Creating a New Product or Service for Your Customers

If you currently operate an established enterprise, want to launch a new product or service, or if you are contemplating a fresh startup idea, usually the same fundamental screening questions will apply to help shape your new concept. As you screen business ideas, the following questions will guide you, and focus your thinking as you further develop your concepts. Start by zooming in on these important focal points:

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Market Testing: How to Know If Your Idea is Profitable

To gain the most profit out of inbound marketing efforts, all marketers must always be testing, evaluating, and fine-tuning their ideas to achieve optimum conversions. Many market testing methods are available for use, but the following list includes the most widely used, and most profitable practices. A/B Testing The A/B method is a popular and highly effective market testing tool used to analyze the effectiveness and design of landing pages, headlines, CTAs, email subject lines, layouts and web page styles, promo offers, images, product pricing, copy length, form length, type styles, and so much more. The A/B test process involves ...

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e-Commerce Stats You Should Know for 2016 and Onwards

After all the bursts of confetti had scattered and the highly anticipated ball had dropped at Times Square, 2015 vanished into our memories. Retailers released a bittersweet sigh, as the end of year peak shopping season came to a close. The year 2016 rolled in with new hopes of continued growth and prosperity, improved marketing strategies, and further advanced technologies.

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