Home / Market Research

Market Research

Market Testing: How to Know If Your Idea is Profitable

To gain the most profit out of inbound marketing efforts, all marketers must always be testing, evaluating, and fine-tuning their ideas to achieve optimum conversions. Many market testing methods are available for use, but the following list includes the most widely used, and most profitable practices. A/B Testing The A/B method is a popular and highly effective market testing tool used to analyze the effectiveness and design of landing pages, headlines, CTAs, email subject lines, layouts and web page styles, promo offers, images, product pricing, copy length, form length, type styles, and so much more. The A/B test process involves ...

Read More »

e-Commerce Stats You Should Know for 2016 and Onwards

After all the bursts of confetti had scattered and the highly anticipated ball had dropped at Times Square, 2015 vanished into our memories. Retailers released a bittersweet sigh, as the end of year peak shopping season came to a close. The year 2016 rolled in with new hopes of continued growth and prosperity, improved marketing strategies, and further advanced technologies.

Read More »

The Marketer’s Pocket Guide to Small Budget Content Marketing

As a marketer, having a small budget, or lack thereof, is probably something that you worry about on a regular basis. “How can I maximize the effectiveness of the money I spend on marketing?” “Are there marketing methods out there that are both effective and low-cost?” These are two questions that, if you are still reading this, you probably think to yourself on a regular basis. Fortunately, there are marketing strategies out there that can work with a small budget. Content marketing is one such strategy. It is also one of the most emphasized and commonly used marketing strategies by ...

Read More »

Marketing Productivity – The Minimalist Guide to Getting More Done FAST

The way that businesses market their products or services to consumers has changed dramatically over the years. The world wide web has enabled marketers to reach a broader audience than ever before while having access to analytics that would have taken years to put together a couple decades ago. According to data from the team at Smart Insights, there are over 3 billion people using the internet today.   It is noteworthy that this number accounts for 40% of the world’s population. While the reach of digital marketing has never been higher and will undoubtedly continue to grow, finding ways ...

Read More »
Scroll To Top