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Privacy Statement: Should You Have One and What Should It Include

Although there is no federal law that regulates such practices, you should always include a privacy statement on your website. Creating the simple document is a very important step in the process. A properly written policy will disclose all or some of the ways you plan to use gathered information about site visitors. It should include an outline of how you store data and manage gathered information in plain language that is easy for users to understand.

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Should You Rebrand? 10 Questions to Ask

It is quite a huge undertaking to rebrand your company or organization. You need to know exactly what image you want to convey and which consumers will likely respond. This could mean a whole lot of brainstorming meetings to discuss important factors including graphics, brand messaging and typography. Improper use of any of these core elements can hamper, or terminate, profitable customer engagement.

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10 Questions to Ask When Creating a New Product or Service for Your Customers

If you currently operate an established enterprise, want to launch a new product or service, or if you are contemplating a fresh startup idea, usually the same fundamental screening questions will apply to help shape your new concept. As you screen business ideas, the following questions will guide you, and focus your thinking as you further develop your concepts. Start by zooming in on these important focal points:

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5 Ways to Market Your Business for Free

Don’t assume you can’t promote your brand effectively without access to a huge advertising budget. Many new business owners get discouraged because they lack deep pockets. They think the only way to market their goods or services successfully is with massive amounts of money, and this can’t be farther from the truth.

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5 Ways to Increase Your Business’s Credibility

In the 2017 electronic age, you might be surprised to learn that although 87 percent of research focused on buying activity centers on e-commerce transactions, 92 percent of consumer purchases continue to take place in stores. If you are not yet selling online, or if you have failed to optimize your internet presence, you are limiting your reach and denying yourself a great opportunity to boost brand credibility.

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