Local search optimization takes on a totally different structure than regular SEO. This is especially evidenced in Google’s recent updates, where they slapped many Google Maps pages, an action that negatively affected the SEO of many business who relied on Google Maps as their main source of traffic. And while there’s no way you can possibly prevent or predict every Google update that comes down the pike, stay up to date with Google’s latest changes and upcoming tweaks never hurts.
In this guide, we’ll go over a little bit of what you need to know differently between regular SEO and local search optimization. Who knows – it just might help you weather the next Google update!
Local Search Optimization: Don’t Overstuff Your Website
As I was perusing the interwebs today, I found something interesting about content as it relates to local search optimization. You know how you hear that “content is king” when it comes to your website, right? Well as it so happens, this is only the case with a web-based business. When it comes to a local business, Google gauges the size of the site and compares how much content it has versus how big or small the business is.
Where am I going with this? Google may come to the “conclusion” that the business owner is stuffing the site with content if the website is huge and the business is small. Of course, you don’t want to skimp on necessary pages for your website, but attaching a full-blown blog to your website might just not be the right move.
Alternatives to Ordinary SEO with Local Search Optimization
So what should you do to promote your website if you can’t simply write content day in and day out? Well there are alternatives for local search optimization, as it turns out. One way is to create a separate website for your content, such as a blog on Blogger. Then create your original content there, and link it to your website.
The other option is to work more on your social media presence and not so much on your content. The more you do with Foursquare, Twitter, Facebook, Tumblr and similar sites, the less you have to focus on long-hand content, and the more you can focus on short blurbs that will eventually build up your audience and help increase traffic all on its own.
When you think about it, the whole point of local search optimization is to simply drive more traffic to your business. Once you get your buyers, you want to make lifetime customers out of them, so simply feeding them article after article probably won’t do the trick. You need to communicate with them and interact with them more than educate them and drive your sales. Once you build trust, the sales will come.
With that in mind, keep building out your social media and local search result presence online. It will be much better in the long run for your local search optimization than regular SEO, guaranteed.