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Less Speed, More Haste

speedIt is not possible to ensure every single visitor to your website is happy. There will be a few whose browsers give them errors, or there’s some who have slow connections.

Maybe even ones that do not have Flash installed. Your best bet in any case, is to ensure quick load times, and also ensure that the aesthetics of your pages is right. These two factors will see your traffic smiling as they surf. However, that said, it is not always apparent as to what you need to do to enforce these rules.

What you should do in the first instance, is check that you are optimizing load times, by using good little tools that speed up the process. One method, which is becoming more popular, is lazy loading images. If you install a small amount of Javascript on your website, this will enable visitors to have a quick load time by only loading the images that appear on the page they are viewing. The page will not load every image once you arrive – but will load them as you scroll down. This really increases load times, and can see your visitors staying much longer.

The next obstacle is aesthetics. There is only one real way to get this solved, and that is to go to your favorite forum, and ask your peers what they think. Though this may be a scary prospect, you will get a lot of answers back that are very truthful, and enable you to provide a rich experience for your visitors. By taking on board a lot of suggestions, you may be creating work for yourself or your developer, so do not try to do too much. The design of a site evolves over time, due to new features being added, or new advertising methods etc. Your site will eventually grow into the site you want, and the type of site that people enjoy visiting.


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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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