Getting new leads coming in on a regular basis and acquiring new customers can be pretty tricky. Thankfully, these days it’s possible to have leads pouring in by the hundreds without needing to spend a ton of money on marketing. There are countless ways to generate leads and reach new customers through digital marketing. Today, we’re going to talk about some of the most effective online strategies.
Advertising in Search and Social Media
One of the quickest and easiest ways to get leads rolling in is to setup an advertisement campaign. Online, this is most often done through major search engines and social networks. With search campaigns you can get an ad listed above or directly beside organic results and start getting traffic from engines like Google, Yahoo, and Bing instantly. With social media you can set up ads that will be displayed to users on big sites such as Facebook and Twitter.
Search engine advertising is one of the most effective methods available. All you have to do is create well-crafted copy for a text ad that will capture the reader’s attention and get them to click.
You can either hire a professional copywriter or have one of your own staff members draft up a few different ads, put them live, and start tracking how well they perform. According to CMO.com, 85% of retailers claim that search engine advertising is by far the most effective way to acquire new customers.
While it’s not quite as effective as search, social media is still another marketing method that’s worthy of testing. The conversion and click-through rates aren’t typically as high, but they still work.
Many small businesses, as well as major retail chains, have success driving leads through social media networks. A number of different marketing websites claim that Facebook and LinkedIn are among the top performing networks to use.
Start a Blog
Believe it or not, blogging is actually a very effective way to not only generate more traffic to your business’ website, but also to collect leads. Social Media Examiner.com claims that by giving away valuable resources and using opt-in forms around your content, businesses can quickly acquire a large email list full of potential prospects.
This shouldn’t come as much of a surprise, though. The more industry-relevant content you have on your company blog, the better. Why? Search engines like Google rank websites based on the amount and quality of relevant content they contain.
Having tons of in-depth articles related to your industry will lead to your website ranking well for tons of keywords which, in turn, generates more traffic, and gets new customers viewing your products and services.
Having a blog also helps instill trustworthiness and reliability. Customers that read great content on your website will view your company as an authority in the industry. This increase buyer confidence which, as you would expect, boosts sales, too.
Plus, all of that awesome content will help generate more brand exposure as well. So, in other words, if you don’t already have a company blog… you better start one, now.
Optimize for Conversions
If you’re struggling to acquire new leads or customers and don’t have the budget to implement a new marketing tactic, there’s still hope. One of the best ways you can boost your bottom line without having to spend on a fortune is to optimize your current campaigns for higher conversions.
Conversion optimization is a big deal. A few simple tweaks on a piece of ad copy or even just the design of your website can dramatically improve conversion rates quickly and easily.
To really squeeze as many leads as possible out of your current efforts you may want to:
- Split Test Paid Ads
- Have Alternate Website / Graphic Designs
- A/B Test Copy on Promotional Materials
- Send Out a Customer Survey
Split testing your paid advertisements should be the first priority. Have a copywriter create several different versions of the same ad, run them all for a few days to a week each, then analyze how each performed. Drop the variations that bombed and run the ad that performed best. It’s that simple.
Changing the entire design or layout of your website can be a bit pricey and a tad risky, but it can often result in a huge payoff. The key is to make your website as user-friendly as possible and ensure that pitches are well-written. Even just changing the way your product benefits are phrased or altering a call-to-action can result in more leads coming in.
Sending out a customer survey might be a good idea, too. This will help your business learn more about what your customers want out of you. Ask if they like your website design, if they think your products or services need changes, etc. The more you know, the better you’ll be able to craft your advertisement and adjust your marketing campaigns for new customers.
Want to get server-crushing traffic coming to your company website and collect stacks of leads at the same time? Viral marketing is an excellent way to do both. This can be as simple as creating a great infographic that reveals interesting statistics about your industry that is then uploaded to your website and promoted via content marketing to major social sites and other mediums.
A well-made infographic that features tons of great info bits can wind up getting shared thousands and thousands of times across the web. This means reaching all kinds of potential clients. Plus, these kinds of graphics also tend to rack up loads of natural backlinks which will help propel your website further up the rankings in search engines like Google and Bing.
To sum it all up, there are tons of different ways to generate leads and acquire new customers online. From social media to blogging, there’s an endless supply of strategies you can implement. Focus on trying out one or get creative and develop a digital campaign that encompasses several of these tactics. All of them are effective when used appropriately.