Keywords for content are used in driving traffic from organic searches in a search engine, such as Google or Yahoo. Readers type a query, called a keyword or keyword phrase, into the search engine to find the answers to what they’re looking for. If you can snag their attention once they get to the search results, then you’re in business!
Using keywords for content is one of the best ways to drive organic traffic to your website. You just need to know how to practice proper keyword usage in order to garner the best results. That’s what this guide will show you right now.
Using Keywords for Content on Your Website
Sometimes it’s not enough to just use keywords for content in your articles. Your entire website needs to exude information about the topic you want to target. For instance, if you run a sports website and sell tickets and merchandise, it probably won’t do you much good to write articles on blenders for your kitchen bar. Why? Because no visitor will take your article seriously. Your site is an authority site on sports, not on kitchen accessories.
Thus, it bears considering that you should pick keywords that are related (loosely or closely) to your authority niche. After all, would you take a recommendation about which new stove you should purchase if you found the information on a site whose domain name was “www.your-sports-store-hub.com”? Most likely not.
Finding Keywords for Content
When you search for which keywords for content to use, look for keywords that make sense in general. If you perform a keyword search on a tool like WordTracker or Google AdWords Keyword Tool, you’ll see some pretty crazy searches that are far from grammatically correct or are even logical in their syntax. It’s up to you to determine which keywords make the cut when it comes to fitting them into articles.
Remember that whatever keywords for content you pick must also be placed in titles, subtitles, subheadings and so forth. So choose keywords that look like they’ll fit naturally into a title without being forced.
Using Keyword Phrases
Using keywords for content takes a little bit of special skill when it comes to placement inside an article. Aside from placing the keyword in the first and last sentences of the article as well as in between, you need to make sure it is used properly. That means no “stuffing,” or just inserting the phrase where you think it “might” work. Make sure it creates a logical sentence when used in conjunction with other words.
These tips should help you both in keyword selection and usage. This is especially crucial when it comes to relying on organic search to drive traffic, and it will become even more so when you start submitting articles to article directories in order to drive traffic to your website.
Another word about keywords for content: If you are promoting a product or service, be sure the keyword relates to that product and does not cast a negative light on it, as this could hurt your chances of making the sale.