I get asked all the time “What is more powerful, email marketing or social media marketing?” Well, I always reply “Both.” The truth is, you should be using a combination of all marketing techniques and traffic generation strategies in your business.
However, with a lot of changes in social media marketing, SEO and many entrepreneurs dancing around the trends that other experts are touting as the “Technique de Jour,” email marketing is still one of the most reliable and powerful ways to connect directly with your audience and compel them to take action.
Build Authority, Trust, Brand and Profits…
Email marketing allows you to build a strong relationship, garner real trust and authority, and deliver compelling content that they not only want to see but are oftentimes begging for.
Not only that, a good email marketing campaign and list building strategy can literally double or triple your company’s profits because of that direct level of engagement.
So, today, we are going to do something a little different. We created a very powerful infographic to highlight just how lucrative email marketing and did a little comparison to social media as well.
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The bottom line is that if you are not using effective email marketing as part of your business strategy, you are leaving a lot of money on the table for your competitors to swoop in and take.
Email marketing can be one of the most effective ways to increase your profits and engage with your audience directly and build your brand at the same time.
So, the question is “Are you using email marketing effectively in your business?”
Feel free to embed this infographic on your blog, share it and spread the word.
Also, tell me, are you using email marketing right now and what were your biggest take aways from this infographic? I would love to hear your thoughts…