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How to Attract the BEST Leads

The concept of lead generation sounds easy enough, but that not necessarily mean that every marketing professional is doing it right. If that were the case, there would not be numerous pieces written on how to generate or attract more leads. Understanding the lead generation process and how to attract more leads is starting to matter more to marketing professionals. According to DMN3, “the biggest challenge for B2B marketers is generating high quality leads.” As such a pertinent issue in the marketing industry, many marketing professionals are constantly looking for ways to improve their tactics. With better tactics, not only ...

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6 Simple Ways to Convert Leads from Your Blog

Blog and content marketing have begun to make quite the impression on the digital marketing sphere. The main reason for this is because of the incredible success that many businesses have experienced after making blogging a part of their marketing plans. According to information from the team at HubSpot, marketers who prioritized blogging in 2015 were 13x more likely to enjoy positive ROI. Not only that, but their statistics also say that companies who blog receive 97% more links to their website – which is a major factor in SEO rankings. As Olivia Allen, a HubSpot contributor, points out: “Producing ...

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10 Amazing Tips for Tracking Your Leads

The most successful marketing campaigns start with quality prospects that turn to qualified leads. According to research by Capterra, “Improving the quality of leads generated and increasing the quantity of leads generated top the list as the most important lead gen objectives for businesses.” These days, if you want a successful brand, you need to rely on buyers to help build it. A strong following starts with gathering qualified leads. If you are like most marketing brands though, you have trouble tracking your leads. Rather than falter behind the competition, it is time to take charge of your lead generation ...

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7 Unbelievable Tips to Quality Lead Conversions

Now that you have spent a fair amount of time qualifying your leads, nurturing the, following up, and guiding them through the sales funnel – it is time to focus on converting these leads. Here is a visual overview of what the process looks like when you view it in the sales funnel: As you can tell, the process comes with a few obstacles, but it also requires the right amount of persistence. However, with enough of an adamant personality and a desire to succeed, you can attain the best results. Before focusing on lead conversion strategies, here is a ...

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Setup a High-Converting Webinar in 8 Steps

The use of webinars to bring in leads has increased significantly over the past few years. The main reason for this is simple; because the potential to bring in high quality leads from webinars is higher than just about any other digital strategy. Not only is the potential higher, but business owners and marketers can also use webinars to take advantage of several other benefits. On top of the ability to reach viewers from all across the world, webinars also provide an exceptionally low cost option for efficiently reaching your target market. Ken Molay, founder of the Webinar Blog, performed ...

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