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Building Trust = Building Authority: 6 Steps to Building Your Prospect’s Trust

Generating new leads is not all about how many cold calls you make or the number of decision makers you connect with, it is ultimately a matter of building credibility, authority and earning trust. Each time your sales and marketing team speaks to a lead, they are given the opportunity to build trust. The goal is to put the prospect at ease, spark an interest and make them want to hear more.

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6 Webinar Strategies Guaranteed to Secure Your Online Presence

Today, online presence has a wide, global reach. When successfully built, it can boost brand awareness and attract followers, sales leads, customers and just about anything you can imagine for your business. One way informed companies are effectively securing their online presence is by hosting webinars.

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7 Landing Page Conversion Hacks that Rock

The most valuable and infuriating task any marketer gets appointed is to create a highly effective landing page that converts. This can be a daunting challenge because there are many variables that can affect the success or failure of a page. At any time, problems may arise with copy, images, page design, traffic issues, the list is endless. A good approach is to not focus so much on why your landing page is not converting, instead channel your energy on methods that will improve performance. The following is a compilation of seven hacks that will help push your landing page ...

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3 Conversion Hacks and How to Implement Them

A great business website should provide some free value to its visitors. This could be in the form of informative blog posts and tutorials or entertaining videos. However, the website’s ultimate purpose is to drive sales, so some pages should be designed to encourage visitors to take a specific action, such as signing up for a newsletter or purchasing a product.

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