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Internet Marketing

Running a Marketing Campaign Without Being Overwhelmed

Marketing your business online can feel a little bit like trying to fill up a swimming pool with an eyedropper, right? There are so many people out there, and not everyone uses the same social media, frequents the same corners of the internet, or uses the same search engines. What’s a small business owner to do? While I know how you are feeling, honestly, I would advise you to take a deep breath and relax. Internet marketing does not have to be hard, complicated, or even all that time consuming, provided you focus your efforts in the right place and ...

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5 Rules of SEO

Search Engine Optimization (SEO) is an absolute necessity when marketing online. However, SEO is an ever changing set of rules. Currently, these are the five of the newest rules that SEO experts say should be followed in order to be as successful with your online marketing as possible. What is Search Engine Optimization? For those who are not too familiar with SEO or perhaps are just getting started in internet marketing, we will begin with a brief overview. Web browsers such as Google or Bing use certain algorithms when it comes to finding results to user searches. Keywords are used ...

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4 Simple Ways to Help Boost Your Social Media Productivity

Social media outlets are probably the single most popular and effective way to reach the masses when it comes to the goods and services your business offers. However, keeping up with your social media can be incredibly time consuming. Spending time creating content and positing it to your many social media pages is capable of taking time and energy that you could be using on other matters. Here are four simple tools to help you increase your social medial productivity while still being successful. Use Programs Which Allow Personal Attention Be more proactive and more productive by using internet programs ...

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Creating Viral Videos

In the world of creating video content, perhaps there is nothing more rewarding than a viral video. You know, one of those videos that everyone passes around, talks about, and could quote in their sleep. But having a video go viral is just luck, right? Wrong. While there are no guarantees of success, there are certain specific action steps that you can take to get your video content headed in the right direction. Step #1: Go Hi-Def If a video is good, a video is good, but it has little chance of going viral if it is of low quality ...

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Pins & Hashtags – What Does It All Mean for You?

Pins, hashtags, likes, unfriending – thanks to social media, we now have developed a completely new language to describe all of the features and tools needed to run a successful page. Do you find yourself chuckling in empathy with the little old lady who has quite literally posted actual photographs to her home’s wall? Fortunately, it’s not all that complicated once you understand the jargon. Today, I’m going to go over all the words, phrases, and features from A to Z commonly thrown around when discussing social media, as well as how some of them in particular can help you ...

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