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Marketing Success: Email Marketing

There are hundreds of ways to market your brand, but that doesn’t mean that each option is a viable end effective solution. When marketing your product, you need to do what is best for your brand, which means that you want to choose the strategy that is going to do the best job. In many cases, most brands disregard email marketing because they think it is an outdated technique. The fact of the matter is, email marketing is still one of the most effective solutions for a number of reasons. Below is an overview of email marketing and why you ...

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Marketing in 2015: What You can Expect

While there certainly are outright strategies in the marketing world that you would never want to wholly abandon, there are others that you’ve perhaps noticed not to work as well as you hoped. With 2015 coming up, you want to be certain that you are well equipped with the latest marketing trends and strategies. Understanding what to expect for marketing in 2015 will ensure that you are able to provide the best marketing strategy for your brand, in turn generating the sales that you need to stay competitive and to become successful. Below you’ll find an overview of what most ...

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Learn from the Pros: Marketing Campaigns that Worked

Designing a marketing campaign isn’t always easy. Marketing campaigns take time, dedication, hard work, and a strong and knowledgeable team to get the job done. When analyzing marketing campaigns, one thing becomes clear, and that is that some campaigns stand out more than others. While creating a marketing campaign can be a challenge, the more challenging aspect is creating a successful campaign. Successful marketing campaigns aren’t as easy to attain, but when they happen, it is always best to take notice of them. Below is an overview of some of the best and most successful marketing campaigns of all time. ...

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Understanding Brand Loyalty

Building and cultivating a brand isn’t an easy job; it takes hard work, time, dedication, financing, and a great deal of professional work. These days, one of the main questions going around in the marketing world is whether it is still worthwhile to build brand loyalty. After all, according to Forbes Magazine, changing demographics and a cultural shift in the market is making it more difficult for brands to establish meaningful and lasting consumer engagement. However, just become something is more difficult does not mean that it shouldn’t be achieved. Building brand loyalty is just as important in today’s changing ...

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Marketing’s Easy Button

Working in marketing is certainly a creative and rewarding job, but it isn’t always an easy job. According to U.S. News, Marketing Managers can receive a median salary of $115,000 per year and the job itself also ranks very high in job satisfaction. However, while most of the job seems like one that only most can dream of, the marketing profession also has its difficulties. Marketing is one of those professions that has a high level of stress. For the average employee, a high stress job can have a detrimental effect upon not only employee health but also on the ...

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