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Internet Marketing

Marketing Productivity – The Minimalist Guide to Getting More Done FAST

The way that businesses market their products or services to consumers has changed dramatically over the years. The world wide web has enabled marketers to reach a broader audience than ever before while having access to analytics that would have taken years to put together a couple decades ago. According to data from the team at Smart Insights, there are over 3 billion people using the internet today.   It is noteworthy that this number accounts for 40% of the world’s population. While the reach of digital marketing has never been higher and will undoubtedly continue to grow, finding ways ...

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7 Immutable Laws of Personal Branding

For many professionals who are looking to establish an independent enterprise, personal branding is their key to success. As Pam Moore, CEO and Founder of Marketing Nutz mentions, there are numerous reasons why personal branding is necessary for business leaders and marketing professionals. According to Moore, personal branding builds trust between you and customers, therefore driving business, it leads to consistency, and it allows you to encourage your employees to reach for greater business success. While these are just a few of the advantages of personal branding, there are many more to be had. If you are currently considering starting ...

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Why Mobile Optimization is Vital for Higher Search Rankings

With the constant changes, mobile optimization couldn’t possibly be more in important than it is today. For a few it’s old news, but for most it is still news – Google has once again updated its algorithms and this time, it influences website owners whose site is mobile optimized. Mobile optimization is one of the surest ways to make it easier for your mobile audience to view your web page, buy products, and the like. With a mobile optimized website on hand you’ll be able to ensure that you’re not only attracting your audience and keeping them interested, but that ...

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Media Buys: How to Make Your Revenue Soar

When it comes to the marketing industry, nothing ever really comes easy. A lot of strategies and tips are challenging to implement, especially if you aren’t a seasoned professional in the field. However, while you may not have things come easy to you in the marketing world, at least you can hope that there are ways to make things easier. One particular area worth focusing on is media buys. Media buys is the process of purchasing media inventory for advertising. After you purchase a media buy, the advertisement of your choice is visible to your target audience. You usually find ...

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The Psychology Behind Lead Generation

Psychology is useful in many aspects, especially when it comes to marketing. As a marketing professional, it is always useful understanding a number of psychological principles and their applications. Out of the many areas of marketing that psychology comes in handy, one of the most pertinent is lead generation. Psychology affects lead generation because both concepts are related to triggers. Once you realize what triggers people to become interested or to purchase a product, you’ll be able to convert them into buyers. If you’re ready to take your lead generation strategy to the next level, below are psychological tips and ...

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