While basic internet marketing practices remain the same (providing a solution to the problems of your audience), the avenues in which you present this solution are always changing. The internet is incredibly dynamic. As technology advances, more opportunities to market to your target viewers arise. Simply generating backlinks pointing towards your money site won’t cut it anymore. So, in the spirit of providing helpful information, I’m going to share a few of the methods that the top marketers have been utilizing, and will continue to use in the foreseeable future.
Increase Visual Content
Over 4 billion YouTube videos are viewed every single day. That is an absolutely astounding number. In fact, according to SocialMediaToday “One study shows the retention rate for visual information can reach 65% versus 10% for text-based information.” So it seems fairly evident that videos have a higher engagement rate. Another major factor is that people are far more likely to share videos rather than text on their social media accounts.
Added Bonus: YouTube is actually owned by Google. What does this mean for you? It makes YouTube videos incredibly easy to rank for low competition keyword phrases within the search results.
Social Media Ads
In 2012, the largest social media outlet ever devised (Facebook) began allowing paid advertisements to appear within someone’s news feed. Since then, Facebook has been tirelessly improving their ad platform, leading to higher engagement and conversions than ever before. According to a study conducted by retargeting super giant, AddRoll, “news feed ads on Facebook generate 49 times more clicks than right-hand side ads.” This means that your efforts should be focused and promoting popular posts instead of creating the smaller side ads.
Added Bonus: Many SEO specialists have begun to theorize that Google will begin paying much closer attention to social signals when ranking sites in the coming future. If you’ve invested some time and built up a large Facebook following, it is plausible that the site it links to will also gain some favor from Google.
Optimize for Mobile
I probably sound like a broken record because I’ve mentioned this in numerous posts already, but I want to emphasize this emphatically. According to research provided by Pew Research Center, 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night. 29% of cell owners describe their cell phone as “something they can’t imagine living without.” Internet connectivity will soon overtake the use of laptops and desktops. The direct digital marketing company, Knotice, provided a research study that concluded that 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets. If your site is not optimized for mobile, then you are undoubtedly missing out on a large amount of traffic.
Added Bonus: Mobile conversion rates are still nowhere near those of desktops. However, the trends in statistics show that as technological advancements improve with mobile devices, more and more people are feeling comfortable making online purchases from their phones. Mobile retail purchases have steadily increased 132% year after year.
Content Marketing is Still Awesome
Thanks to the continuing onslaught of Google updates, content marketing has finally begun to trump many of the other popular methods; mostly because Google rendered those old methods obsolete, forcing marketers to *gasp* actually market with quality information. Google has some nerve forcing marketers to provide value and relevance in order to gain rankings instead of taking advantage of the various loopholes in a flawed algorithm. This is actually awesome news for those that have pertinent information to share as gaining online visibility is easier than ever.
Added Bonus: Content marketing is still widely considered the best way to build authority within any niche. People buy from those that they trust as authority figures, not just those that have the flashiest offer.