We can all agree that the state of internet marketing is always in flux. Things change so rapidly, that it can be difficult to keep up at times.
Though the basics of online marketing remain the same, the various methods in which we present our message is always changing. The internet is incredibly dynamic, which is one reason why internet marketing is SO exciting.
As technology advances, new opportunities arise that allow you to market to your prospective consumers. Simply spamming blog comments and ranking sites through automated backlinks just won’t cut it anymore (thank goodness).
However, that doesn’t mean that we should suddenly abandon the basics and begin looking for the next best method to promote our business. In fact, the majority of the top internet marketers stick to using a few of the basic methods but simply do it better than everyone else.
Here are the methods that REALLY work…
Content and MORE Content
Thanks to the continuing onslaught of Google updates, content marketing has finally begun to trump many of the other popular methods; mostly because Google rendered those old methods obsolete, forcing marketers to *gasp* actually market with quality information.
Google has some nerve forcing marketers to provide value and relevance in order to gain rankings instead of taking advantage of the various loopholes in a flawed algorithm. This is actually awesome news for those that have pertinent information to share as gaining online visibility is easier than ever.
Content marketing is also still widely considered the best way to build authority within any niche. People buy from those that they trust as authority figures, not just those that have the flashiest offer.
Guest Posts STILL Works and ALWAYS Will
You may have heard that Google has planned to crack down guest posters. This all stems from a blog post that Google Webspam team member, Matt Cutts created.
For those that are interested, the blog post can be found here…
Since this post was published, people everywhere have begun to view guest blogging as a negative. Some sites have gone as far as to stop accepting guest posts or to simply change any of the links back to the guest posters site to “no follow”.
It seems that many people are taking what Cutts has said a bit out of context. This shouldn’t deter you from pursuing opportunities to spread your brand and improve your linking profile from the use of guest blogging. If anything, it’s more valuable now than ever. Here’s why…
In the Cutt’s blog, he is referring to the use of major guest blogging networks that build an entire business model around allowing guest spammy guest posts, not the everyday Joe that creates fresh, engaging content while also featuring a few guest posts here and there.
Just recently Google took action against one of the biggest guest blogging sites in the world, myblogguest. Why is this good for you? Even though Myblogguest had amassed hundreds of thousands of guest blog posts in the last few years alone, they were still ranking within the SERP’s.
It was the snarky comments by owner, Anne Smarty, by proclaiming that Myblogguest would never change their ways, that prompted Google to make an example of them. Meaning, Google took MANUAL action against them because there is nothing written in the search algorithm that could punish the site.
In layman’s terms, Google won’t punish your site unless you are one of the biggest guest blogging networks in the world and you publicly taunt them.
Even if sites add a “no follow link” guest blogging is STILL one of the most efficient ways to build an audience. It effectively allows you to generate traffic by piggy backing off of more established sites.
Popular internet marketer, Math Woodward has risen to fame over the last year from become a virtual unknown to one of the most highly sought after guys in the business. All because of a few guest blog posts that were published on high profile sites.
When first starting out, building traffic can be difficult. Try writing a few guest posts to create some waves in order to get noticed.
Youtube Videos are Hotter than Ever
It’s no secret that over 4 billion YouTube videos are viewed every single day. That is an absolutely outlandish number that provides an opportunity for A LOT of potential.
According to SocialMediaToday “One study shows the retention rate for visual information can reach 65% versus 10% for text-based information.”
So it seems fairly evident that videos have a higher engagement rate. Another major factor is that people are far more likely to share videos rather than text on their social media accounts.
Plus,YouTube is owned by Google. What does this mean for you? It makes YouTube videos incredibly easy to rank for low competition keyword phrases within the search results.
Facebook Ads (Specifically Boosted Posts) are HUGE
In 2012, the largest social media outlet ever devised (Facebook) began allowing paid advertisements to appear within someone’s news feed. Since then, Facebook has been tirelessly improving their ad platform, leading to higher engagement and conversions than ever before.
According to a study conducted by retargeting super giant, AddRoll, “news feed ads on Facebook generate 49 times more clicks than right-hand side ads.” This means that your efforts should be focused and promoting popular posts instead of creating the smaller side ads.
Quick Note: What I am about to say is not backed by research, but from general observations. It is anecdotal at best. Although it has become known that Google doesn’t pay attention to social signals from Facebook. Meaning that Facebook “Likes” won’t influence rankings, they do however, offer a psychological bonus.
In the eyes of your potential consumers, the amount of “Likes” that you receive is equal to your power and overall authority within your niche. If they come across a site that has a million “Likes” they will be more open to suggestions, even if the information the site provides is of low quality.
This doesn’t mean that you should spend your time chasing Facebook “Likes” in place of offering high quality information, it simply means that those that DO have a significant amount of “Likes” have a slight psychological edge.
Mobile Optimization is a Must
I probably sound like a broken record because I’ve mentioned this in numerous posts already, but I want to emphasize this emphatically. According to research provided by Pew Research Center, 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.
29% of cell owners describe their cell phone as “something they can’t imagine living without.” Internet connectivity will soon overtake the use of laptops and desktops. The direct digital marketing company, Knotice, provided a research study that concluded that 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets. If your site is not optimized for mobile, then you are undoubtedly missing out on a large amount of traffic.
Mobile conversion rates are still nowhere near those of desktops. However, the trends in statistics show that as technological advancements improve with mobile devices, more and more people are feeling comfortable making online purchases from their phones. Mobile retail purchases have steadily increased 132% year after year.
You may have noticed that all of the methods presented above are relatively simple. No bells. Now whistles. No fancy tricks.
There are literally countless methods that you can employ to improve your internet marketing campaigns. However, your bread and butter methods (that allow you to stick to the basics) should always be the highest priority.
When marketers get caught up in the newest cool trends, they tend to lose sight of what internet marketing is supposed to be about; helping your consumers find their way.