Home / Inspiration and Motivation (page 2)

Inspiration and Motivation

Building Trust = Building Authority: 6 Steps to Building Your Prospect’s Trust

Generating new leads is not all about how many cold calls you make or the number of decision makers you connect with, it is ultimately a matter of building credibility, authority and earning trust. Each time your sales and marketing team speaks to a lead, they are given the opportunity to build trust. The goal is to put the prospect at ease, spark an interest and make them want to hear more.

Read More »

Storytelling for Audience Engagement and Conversions

Human beings are natural born story tellers, we delight in visual communication. Storytelling breathes life into a scenario and adds that vital emotional connection. It breeds feelings of bliss, sadness, or peace while captivating an audience. This is precisely what is needed to make your digital marketing campaign pop.

Read More »

Website Design: a DIY or a Job for the Professionals?

Anyone who is hoping to build a new website or update their existing website must first ask themselves one question, “Will I do it myself or hire a professional to do it for me?” In the past, the answer to that question was easy. Web design was a bit more complicated and less accessible. People who hoped to create a quality site would certainly hire a professional to do it for them. However, there have been many new tools such as site builders that have allowed even people with no technical experience or know-how to build a nice-looking, well-performing site.

Read More »

Utilizing Freelance Writers to Supplement Content Marketing

Utilizing freelance content writers for marketing purposes can be great for your business. It will allow you to curate a larger, more steady stream of web content on a variety of relevant subjects. Freelancers can either supplement an existing content writing pool or work as a substitute option. This popular method is a great way to get your message across to a wider audience more quickly.

Read More »

Top 10 Holiday Gifts for Your Tech Savvy Friends

If you haven’t finished your Christmas shopping yet, you had better get started sooner rather than later. Before you know it the hottest gadgets will be gone and you will be left with last years toys that are outdated and out of style. Getting the right present has never seemed harder in today’s technology driven world.

Read More »
Scroll To Top