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Inspiration and Motivation

Time is Money: Making the Most of Your Time with Block Scheduling

With all that our fast-paced lives entail, it is easy to get overwhelmed by a truckload of tasks, some unnecessary. Fortunately, there are ways to protect your valuable time by adopting more effective scheduling habits. Time blocking is simple to do and can boost your productivity by as much as 150 percent.

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Face to Face Training – A Thing of the Past?

Is face-to-face training, a thing of the past? Not necessarily, human beings naturally crave interaction. Most people tend to learn better in a more hands-on environment. Yet, in the modern digital age, it is all about getting things done in a virtual way. We use electronic accounts to send mail, phone calls are being made over the internet with video, and it is more popular than ever to work from home. Instant communication is an integral part of our lives. There are many advantages to all the recent advances in telecommunications, this cannot be denied, it makes communicating with one ...

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Building Trust = Building Authority: 6 Steps to Building Your Prospect’s Trust

Generating new leads is not all about how many cold calls you make or the number of decision makers you connect with, it is ultimately a matter of building credibility, authority and earning trust. Each time your sales and marketing team speaks to a lead, they are given the opportunity to build trust. The goal is to put the prospect at ease, spark an interest and make them want to hear more.

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Storytelling for Audience Engagement and Conversions

Human beings are natural born story tellers, we delight in visual communication. Storytelling breathes life into a scenario and adds that vital emotional connection. It breeds feelings of bliss, sadness, or peace while captivating an audience. This is precisely what is needed to make your digital marketing campaign pop.

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Website Design: a DIY or a Job for the Professionals?

Anyone who is hoping to build a new website or update their existing website must first ask themselves one question, “Will I do it myself or hire a professional to do it for me?” In the past, the answer to that question was easy. Web design was a bit more complicated and less accessible. People who hoped to create a quality site would certainly hire a professional to do it for them. However, there have been many new tools such as site builders that have allowed even people with no technical experience or know-how to build a nice-looking, well-performing site.

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