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Is Email Marketing More Powerful than Social Media Marketing?

I get asked all the time “What is more powerful, email marketing or social media marketing?” Well, I always reply “Both.”  The truth is, you should be using a combination of all marketing techniques and traffic generation strategies in your business. However, with a lot of changes in social media marketing, SEO and many entrepreneurs dancing around the trends that other experts are touting as the “Technique de Jour,” email marketing is still one of the most reliable and powerful ways to connect directly with your audience and compel them to take action. Build Authority, Trust, Brand and Profits… Email ...

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