How to sell yourself in internet marketing or anywhere else is a skill that most marketers overlook. They spend so much time selling their product – or trying to – that they completely forget about selling themselves. In many ways, a product sells itself. If a prospect comes to your website as a result of searching for said product, chances are, they already know a little bit about it and are seeking to purchase it. This is especially true of big-name brands that don’t really need your help in selling their products. What you have to sell to them is YOU.
This might sound a little strange to your ears at first. After all, why in the world would someone want to buy you? Well, this isn’t exactly what I meant, although it probably sounds like it. What I mean is this: you have to sell your style to the customer. They will decide in mere seconds whether they like the way you come across online, whether it’s the layout of your website, the ad copy you or a ghostwriter composed, your bio picture, your money-back guarantees – everything they see will go into their decision. It’s up to you to know how to sell yourself such that they come to a positive conclusion and buy from you.
How to Sell Yourself: Believe in the Product
Maybe you’re selling the product out of obligation – maybe you got roped into selling someone else’s idea in a partnership, or perhaps you couldn’t find anything better. Odds are you started internet marketing without much purpose, so you just tried a few different things to see which ones stuck. There’s no problem with this initially, but herein lies the rub: a customer can usually sense whether you REALLY believe in the product or not. If you don’t, that will come through in everything you post on your website.
For a customer on the fence about whether to buy whatever it is you’re selling, words and video laced with disbelief really don’t give them much confidence that this product is for them. Or if they’re sold on the product, they’ll move on from your website and onto another one where the seller is feeding into their desire to buy it. Knowing how to sell yourself means putting enough believable enthusiasm into your sales efforts such that customers feel confident making a purchase through your site.
How to Sell Yourself with Confidence
Speaking of a confident customer – another way to know how to sell yourself is to be confident in yourself when you present the product. Again, this shows through not only in your writing but in any videos you might make to promote the product as well. Even if you’re shy or don’t have a great camera presence, you can overcome your shortcomings by at least being confident. If you can’t maintain confidence, you should outsource the writing or video presentations to a professional who is, or you could cripple your efforts. Knowing how to sell yourself and analyzing how your work turns out accordingly will help you make far more sales in the future.