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How to Market on Facebook Part 1: Engaging Your Audience

How To Market On FacebookSocial media is the newest outlet for marketers. It allows entrepreneurs to connect with their target market in a way that was never thought possible. It is a way that takes brand awareness to new heights. Social media allows a single message to go viral and be seen by literally millions of people. It is also a way for marketers to expand their business in a very lucrative fashion…

More than 1 billion people worldwide use Facebook. 76% of those users log in daily to their Facebook account (some up to 20 times a day). The average time a user spends on Facebook once logged in is approximately 20 minutes.  Needless to say, Facebook receives A LOT of traffic. 

To say marketers were excited when Facebook finally allowed users to build targeted campaigns that would be seen on the pages of countless prospects is putting it mildly at best. Now it is almost expected that a business have a Facebook page. If you’re like any of the other marketers out there, you will create one for your business as well.  However, it does take a bit of expertise in order to master social media marketing. In this series we will go over some of the basics that will allow your business page to flourish. In Part 1, we will cover how to master the art of engaging your business page fans. 

Shorter Posts Receive 23% More Interaction – We live in a world of “what’s in it for me?” Nobody wants to scour over a long post that may or may not pertain to their wants or needs. Besides, the majority of Facebook users surf via their mobile device. Reading long, drawn out posts can be cumbersome on a hand held. Keep posts short and sweet and you’ll receive more feedback from your audience. 

Don’t Be A Slouch – Facebook marketing is not as easy as making a few posts and watching your fan base grow. For some, it may take a little bit more. Join Facebook groups where your target market may be hanging out and offer helpful insight. Be sure not to spam, and give truly well thought out and beneficial advice. If others see you as an authority, they will be much more likely to follow your page. 

Humanize Your Page – Don’t be afraid to step out from behind your brand and speak to your audience as you would a friend. Add in some humor or maybe even talk about what is happening in your personal life. Then your audience will see you as a person and not just another page that they “Liked.”

Posts with Questions Receive 100% More Comments – As a marketer, you should be consistently asking questions, probing your market to see what kind of problems they have within your niche so that you may better offer a solution. Now you have more of a reason to ask questions as it is statistically proven to receive more comments. Others that may be observing your page may be tempted to “Like” it if they see a dialogue between you and your audience. 

Content, Content, Content – This doesn’t mean spam your fans with useless stuff. Choose times throughout the day, leaving several hours in between, and post away. Posting often has been shown to increase engagement tremendously. Try to shoot for 3-5 times a day at various times. This will also allow you to observe what times may be the best for posting. However, it is a slippery slope — too many posts and your page will surely lose fans. 

Photo Posts Work Amazingly Well – Research has shown that photo posts receive 39% more interaction than posts without photos. Looking at a photo is much easier than reading a full post. Plus, they are far more likely to be “Liked” and “Shared,” which means that the friends of your fans will see these posts as well, which generates free exposure! 

Hopefully a few of these tips will help aid you in building your own Facebook page and skyrocket your brand into recognition. In Part 2 of our “How to Market on Facebook” series, we will cover how you too can receive the elusive 1 cent ad click.  Stay tuned!

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...


  1. I have been thinking about making Facebook a part of my marketing for a while now and these pointers have def helped with getting a better of idea for the sort of action plan for that.

    So far I have just been focusing mainly on content marketing (SEO, articles, videos etc.) to get a consistent flow of new subscribers on my list each day…but think the more social interaction on Facebook is the way forward to really take things to the next level I reckon.

    Since one of the best ways to get traffic is simply to go where you target audience already hangs out, and more people hangout on FB than anywhere else, it just makes sense to get involved with Facebook Marketing!

    Looking forward to part 2 🙂

  2. Wow, excellent article. Now I know why I have not been successful marketing on FB, or any other social media for that matter. I am going to look at this in more detail tomorrow. Thanks. Looking forward to other fine articles like this.

  3. I haven’t thought about that yet. Joining a group in my market is a great idea. Giving feed back and also helpful tips will be key. Great idea! Thanks.

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