How to integrate websites for proper SEO strategies is something you should know or learn. In the past few days alone, I can speak from personal experience on why this is such an important concept. This concept, which we will touch on in a minute, is important both for brand new websites and for established sites that might have gotten off on the wrong path.
Now when I talk about how to integrate websites, I’m not talking about integrating them with e-commerce tools or membership platforms. I’m talking about integrating them across the web so that they always direct readers back to wherever you want to funnel them. Let me give you an example to help you get a better idea of what I’m talking about.
How to Integrate Websites: An Example of What Not to Do
As I mentioned previously, I’d like to touch on my recent experience with a project that was not set up well. This was with a local business that wasn’t necessarily SEO-oriented, but wasn’t SEO ignorant, either. The problem was, no particular person was in charge of website details. That means a few people did this, a few others did that, and a few others pitched in here and there. For your reference, this is a downright terrible way to handle business, especially online.
The problem is, the search engine details and social media aspects of the business were not respected. They didn’t put a lot of effort into them because they probably didn’t really expect it to work. Well, in the end, their tactics were a self-fulfilling prophecy, because it was just a hodge-podge of Facebook, Twitter, YouTube and Yelp stuff that never really melted too well in the melting pot.
How to Integrate Websites Properly
If you’re going to learn how to integrate websites the right way, do yourself and your business a favor by integrating them all at the same time. That means reserving all of your profiles at the same time. Facebook, Twitter, Tumblr, StumbleUpon, Foursquare, Pinterest, YouTube – any social media platform you intend to use, try to get your own username for it. You can always add the lesser-known ones later, but these are the main ones.
Secondly, establish goals for your site. Are you simply trying to drive traffic? Are you trying to sell products? Do you want to drive everyone to your home site, or do you want them hitting hard on your social media? It’s all up to you, but your integration habits need to pattern that goal and then drive it. There should be no half-baked ideas being thrown out. Each and every status update or post needs to have a purpose. No futzing around on the website, no allowing guests to post just anything under the sun. Your content should have a driven purpose, or it shouldn’t exist.
That’s not to say you can’t have fun with your content. But you need to keep your goals at the forefront at all times when learning how to integrate websites.