For most internet marketers, their blog is the most valuable asset that they have. Blogs help drive more traffic, create brand awareness, and engage your audience so that they come to trust your opinion (which is essential for promoting products).
For most, it can take years to publish enough quality content to generate a buzz. I don’t know about you, but I don’t have years of my life to dedicate to a project before I see a return on my investment.
Do you want to know the secret to making money with your blog?
STOP doing everything by yourself!
The most profitable blogs in the world aren’t operated by a single person, but instead, utilize a massive army of writers.
We all know of the Huffington Post, Forbes, and other similar sites. Though they operate more like media outlets, they are still blog sites.
How many times have you seen posts on these sites that were exclusively written by Arianna Huffington (former owner of the Huffinton Post) and Steve Forbes? Probably never!
They get other people to create the content for them.
Obviously, you’re not Arianna Huffington or Steve Forbes, and will likely be working on a smaller scale than these multimillion dollar behemoth sites, but that doesn’t mean that you can’t operate in a similar fashion. Why not use their business model?
After all, it could take hours or even days in some cases to create a solid piece of content. If you’re blogging consistently, that doesn’t leave much time for much else.
Hand the reigns over to some hungry writers so that you can focus on building your business!
The second you begin to stop looking at your website as “just a blog” and begin treating it like a media outlet, then you will be able to turn any blog into a legitimate authority site in not time.
What Writers Do I Need?
First we need to make one thing clear. In order for this entire business model to work, you can’t settle for your run of the mill writer. You are trying to create an authority website, so you will need only the best writers.
But…not just any team of writers that you deem the “best”. They need to have REACH.
These are the content writers that have already amassed a following. With the help of these writers, you can leverage their reach to send your site an outrageous amount of unique visitors.
Typically when someone writes for a publication, they advertise the hell out of that piece of content. They’ll notify their followers via social media.
I don’t know WHY they do it; It may be a strategic move on their part by providing their followers with content, it may be ego driven. I really don’t know, but it ALWAYS happens and it’s ALWAYS a great source of traffic (if you choose the correct writers).
Sounds Awesome But How Do I Get the Best Writers to Write For Me?
When you approach a writer, you really only have 2 things to barter with;
The first is a no brainer. You pay them for their service.
The second, only applies to writers that are looking to reach a new audience or continue to brand themselves as an authority (which is pretty much everyone).
If your site is brand spanking new, then you won’t have much to offer as far as exposure. This sucks, but once you begin to build an audience, you’ll be able to attract writers like moths to a bright light.
Interestingly enough, you don’t have to offer one or the other. The more exposure your site can offer, the less you’ll likely need to pay for high quality content. In fact, once your blog becomes a legitimate, well known authority within your niche, you won’t have to pay a dime to gain new content.
Writers will likely begin contacting YOU asking for blog posting opportunities. Think about all of the incredible marketers out there that are looking for a chance to guest blog on a well known, authority site.
That site could be yours!
The next step in this process is to actually find your writers.
Where to Find Your Blog Writers?
There are literally countless places to find people that are willing to write for your site. A large majority of site owners scavenge writers from one of the major freelance sites like Odesk, Freelancer, or Elance.
These are solid choices if your ONLY looking for content, but remember, we are looking not only for writers, but writers with REACH.
For the most part, the freelance writers on these sites won’t have much of a following. Plus, they usually write in various different niches, which isn’t necessarily bad, but it’s best to find a writer that has an expertise in the niche that your site focuses on.
Instead, I’m going to show you my top 4 places to acquire writers that are not only uber passionate about your niche, but also have reach.
#1 – Google Search Function
Google the following;[Your niche] writer [Your niche] blogger [Your niche] blog writer [Your niche] author [Your niche] speaker
Comb through the results and find a writer that fits your brand idea the best. Also, be sure to check out how many followers they have on each of their social media accounts.
Don’t limit your search to the first few results. You may just find a diamond in the rough a few pages in (i.e. an outstanding writer that sucks at SEO and is dying for additional exposure).
#2 – Swipe Writers from Your Competitors
All you need to do is look them up and contact them.
There’s nothing wrong or unethical about this at all, these majority of these people write for a living so will likely jump at the chance to trade content for either money or exposure.
#3 – Enter the Twitter-sphere
A while back I stumbled across an outstanding tool called Follower Wonk that allows you to search Twitter bios for specific keyword phrases. You can even use the same phrases you chose for your Google search.[Your niche] writer [Your niche] blogger [Your niche] blog writer [Your niche] author [Your niche] speaker
#4 – Create a Writer’s Wanted Page
This will allow those that are looking for guest blogging opportunities that you are currently accepting new content.
Provide all of the relevant information such as;
- What kind of writers you are looking for
- What you have to offer in exchange
- Possible examples
- A form in which they can contact you
How Much to Pay Writers?
There is no obvious answer. Some sites pay $15 for a 500 word piece of content while other sites pay $350.
It truly depends on the level of expertise of the writer in question. For instance, a writer that currently has a published book in your niche on the New York Times best sellers list, will likely tell you to shove a $15 offer where the sun doesn’t shine.
They will likely demand top dollar.
However, there are ways of bargaining that will allow you from having to sell your organs on the black market simply to afford some content.
Your offer has to be mutually beneficial. A New York Times bestselling author would likely bring you a massive influx of traffic and potential sales.
That is their benefit to you, but what can you offer them? Perhaps, their social media profile is lacking. You could offer to promote their Facebook of Twitter page in order to lessen the overall cost for their service.
This is just one idea of many. It’s never a bad idea to try and achieve a lower price, as long as you’re being reasonable about your expectations. High quality content is in demand, after all.
The media outlet model of blogging genuinely works. As your site grows, so will the amount of writers that are willing to contribute their time and knowledge to increasing your revenue.
Locate and contact writers that have REACH. These are the people that will bring you a flood of traffic. If you repeat the process over and over again, your site will not only flourish from the traffic that your writers bring in, but will also gain its own following.
Seriously. Stop trying to be a one man (or woman) army. Find the most influential, quality writers in your niche and put them to work for your site.