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How to Find a Niche Market for a Product

How to find a niche market for promoting a product is something you need to learnHow to find a niche market if you’re promoting affiliate merchandise that has a lot of competition. It doesn’t matter if the product you choose is in a niche you enjoy or just a niche that you know has the potential to create a steady revenue stream. Carving out your own place in the market will help you to more aptly avoid running into problems with too much competition.

Consider, for a moment, what would happen if you just up and decided to sell acai berry products one morning. If you don’t know how to find a niche for this product, you’re going to start looking for keywords like “acai,” “acai berry,” “weight loss with acai berry,” and “acai berry smoothies.” Once you’ve got a list of acai berry keywords, you might open up a campaign on a paid search network and start bidding on these keywords.

How to Find a Niche Market When Picking Keywords

The problem with this sort of approach is that you failed to find a niche when selecting your keywords. Sure, you picked keywords that matched the overall niche itself, but you used too broad of a span.

Knowing how to find a niche market is all about picking the right keywords to target. That’s where it all starts – with the keywords. True, you can have a rough idea of a sub niche for advertising, but that niche doesn’t come to life until you pick the keywords.

How to Find a Niche Market with a Sub Niche

So if you want to know how to find a niche with a niche that’s smaller than your overarching niche, you need to start thinking from the viewpoint of your customers. Start researching the product you plan to market. In the case of acai berries, what are your options? Weight loss is a popular niche for this product, but it’s too saturated. You need to drill it down to a sub niche of some kind. Perhaps you should market to people who want to lose only ten pounds or less. In that case, plug-in keywords like “how to lose ten pounds with acai.” These are sure to not have near the competition of phrases like “how to lose weight with acai.”

Speaking of researching your market, research is a big part of how to find a niche. Chances are that, unless you’re an expert in the field of the product you’re marketing, you don’t know all the options available to you. You can more aptly make a marketing determination based on ideas about the niche rather than the keyword phrases alone. Plus, it will help you pull off the selling end of things when you get around to writing the copy.

Knowing how to find a niche market with a product can be a challenge sometimes, but the smaller the niche you can find, the better, especially if there is high search volume and little competition.

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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