How to create a company – that’s what many entrepreneurs just starting out want to know. This applies especially in the online world, since the economy has shifted from being reliant upon brick and mortar businesses to the online marketplace.
Creating your own company involves more than just getting your name and letterhead onto a logo and uploading it to your website. You might need a small team of individuals helping you grow your online business to quickly turn it into a profit machine that would otherwise take you months to build yourself.
How to Create a Company: Designing Your Website
Do you specialize in website design? Do you have a great eye for graphics? Can you code all your own pages? Are you capable of setting up a shopping cart for products or services that you sell? If you can manage all of this yourself, you’re one of the few. In most cases, you need freelance professionals to help you with the tasks that you cannot do or do not want to do on your own.
Knowing how to build a website the right way is about knowing who to hire to do the laborious tasks, like coding your website, choosing images, creating the logo and so forth. Finding those people, however, can be an arduous task.
Websites like eLance.com and oDesk.com are home to thousands of freelance workers who are skilled in creating graphics and in coding websites and can often get a project done within hours or just a couple days. The key is to choose workers who have a five-star work rating, when possible, or have a glowing portfolio that showcases previous work that they’ve done for private clients.
How to Create a Company: Planning Your Business Strategy
Do you know how to create a company and monetize it afterward? Not having a monetization strategy can be a downfall for many new online companies just starting out. If you’re an entrepreneur with your own product, you might already have the goods in mind that you want to sell or promote, but do you know how to promote them?
This is where more of your business strategy comes into play. Depending upon what type of product or service you’re selling, you might need to combine pay per click advertising, organic search and social media marketing, just to name a few. If your product or service is video friendly, you can also promote it on YouTube and drive traffic to your website or an affiliate’s website.
Figuring out how to create a company that is successful online generally entails creating a bigger online presence than just your website affords you. This means creating a Facebook page for fans to “like,” a Twitter handle for tweeting product links and updates and a YouTube channel for promotional videos.
Depending upon the size of your company, you might hire a freelancer to manage your social media presence for you. Anything that spreads your business’s presence across the internet in a positive way will help you grow your business.
Starting an email list is another way of keeping in contact with customers and fans of your business. It’s important that if you choose this mode of communication that you send emails on a regular basis, or your subscribers may unsubscribe.
Finding out how to create a company becomes easier when you break down each step and outsource work to professionals that you can hire inexpensively.