Hosting webinars as an internet marketer is a great way to build trust with your customers and create extra content for your websites at the same time. Hosting webinars, in case you’re not already familiar with them, involves using a webinar software to connect with viewers. You, the speaker, have a variety of features available at your fingertips.
Hosting webinars is also a good way to keep your customers in touch with you on a regular basis. In today’s guide, we’ll talk about how you can use webinars to spark productive conversation between you and your customers and how you can leverage the way you produce those webinars to make even more money in the long run.
Hosting Webinars as a Coaching Method
You don’t need to be an expert marketer to suffice as a coach for some sort of internet marketing endeavor. Whether you’re hosting a seminar for hungry students on how to play easy guitar chords or teaching newbie marketers how to create their own first websites, you can be a coach to other people. Just think of one skill you have that you can talk about for at least a half hour, and you’ll be on your way to hosting webinars of great value.
Hosting webinars are a great method of communication if you run a membership website. Your members will have a vested interest in showing up for the webinar, as they are paying for their membership. Many times, hosting webinars is an advertising point that you can play up in order to encourage more signups to your subscriber list.
Hosting Webinars and Turning Them into Videos
Hosting webinars allows you to get a lot of mileage out of one event. Let’s see how an ordinary webinar is broken up. First, you have the main lecture. Perhaps you chose to feature yourself on the webcam speaking as a teacher. Maybe you decided to share your screen and demonstrate a difficult website coding feat. Or you could have chosen to make PowerPoint slides and scroll through them as you voice over them live.
Regardless of the method you chose, you can record everything you do and sell it later as a DVD or a digital download. You can then add these videos to your stockpile of products to sell, bonuses to give away or freebies for new subscribers. The choice is up to you. It’s also nice to offer these to you’re paying customers so they can concentrate on the lecture rather than take notes the entire time. Plus, if they had to work and couldn’t make it to your webinar, they still get a piece of the action.
But hosting webinars isn’t just about giving speeches or sharing your desktop. You can also take questions from all of your customers about what you just talked about or anything you allow in the Q&A session. If you often have difficulty replying in an email, you might find that hosting a Q&A session at the end of your webinar is a great alternative. Hosting webinars serves a lot of beneficial purposes when used in any of these ways.