Google Insights is a very underused tool indeed. It is very rare that you will see it mentioned on major internet marketing forums, and yet it provides a wealth of information. To get the best from it, you need to be signed into your Google account, and thats pretty much the only stipulation preventing you from using it to full effect.
There are a few tricks you can use to leverage Google Insights, and with the information you gather, you can start putting content on your sight that is going to get you dedicated readership. Your first step is to start searching for your niche keywords. Visit http://www.google.com/insights/search/# and you will see various search options at the top, enabling you to enter a search term, then Filter by year etc.
Here’s an example:
You are running a debt advice blog. You need a good topic for a writer to produce some content, which will be full of LSI and related content.
Search term: debt
Last 12 Months
By searching the news only searches, we are looking for what people are interested in reading about in the media. This is a great starting block, because you are targeting readers who spend time on blogs, reading news bulletins etc., and are more likely to sign up for your RSS feed etc.
So, you click search, and will be presented with a graph which charts the search volume over time. Below the graph, you can see the areas of the world that the search term is more popular. Further down, we can see the search terms used. On this occasion, a good topic to write about here would be the Dubai debt crisis. Around six months ago the news and searches on this peaked, so a follow up report would be timely. You can cover a full 6 months of development on the Dubai debt crisis, and cover the hotspots of the issue.
You can use this in whatever niche you are in, finding topics that are very popular for LSI or even sub niche keywords. You can search for keywords in your niche that have been searched for in the last seven days, and write very current content, or conversely, like the example above, write about something in the past that still has got some longevity.