Home / Internet Marketing / Framework Thinking and You

Framework Thinking and You

Every business has a rigid business plan that they believe they must follow in order to make their company profitable and able to persevere through the years to come. They also use this plan to attempt to come up with solutions to problems.

Unfortunately, this is when major issues arise in many institutions because the business plans do not allow for flexibility. Flexibility, open-mindedness, creativity, and organization are needed to solve problems.

Usually, at this time the company will call in a consultant to aid in the situation, because the consultant specializes in a technique that businesses usually do not think of by themselves. This idea is called framework thinking.

This structured reasoning ingenuity is a separate entity from any strict business plans. It allows the freedom to sort problems into categories, thought processes to be simplified on paper as well as in the worker’s mind, and it offers customers those exact same benefits—on top of getting better service—by being able to discover for themselves what it is they would want from the business. It focuses on productivity, but in a different way.

Traits of a Structured Thought Process

The ability to validate information before putting trust in its sources. A healthy amount of reluctance to believe everything you hear—even if the origin has proven to be trustworthy in the past—is best for all workers, because one day they might discover that they’ve been providing false information.

  • Making honest attempts to see things the way others do. Being unbiased can make many situations in the corporate world easier to handle.
  • Being able to admit when they do not have knowledge of a topic or skill, then being willing to remedy the situation by means of taking a class, reading up on the topic or being mentored by a coworker who specializes in the area. This practice builds a strong mental process, as well as healthy morals, over time.

Types of Organized Reasoning

Getting Things Done (GTD)

This is an approach to find methods for obtaining optimal levels of organization and maintaining productivity. It encourages increasing the amount of time spent on activities that are productive in the workplace and decreasing the time spent on activities that aren’t worthwhile. Normally this approach is for nonbusiness-related issues, but it can be used in several ways, including:

  • Structuring to-do lists and schedules in a ways that makes the tasks manageable.
  • Helping to determine priorities and fit them into a daily timetable.
  • Organizing tasks and developing a plan that is easy to refer to, while encouraging participants to free their minds of diversions in order to keep working in a time-effective manner.

The five pillars of Getting Things Done are:

  1. Capture
  2. Clarify
  3. Organize
  4. Reflect
  5. Engage

This approach is not a rigid plan. You will have the ability to make it your own in an uncomplicated way. There isn’t a rulebook to follow, only simple guidelines.

Empathy Maps

These maps originally created by XPLANE Company are a methodology that focuses on getting inside of the client’s mind and seeing how they feel about products and services, enabling providers to empathize with them. What exactly is there to know? Shouldn’t they just buy what your advertising agents tell them they need? They might not, and this is where empathy maps come in handy.

Customers have their own living situations and statuses in society separate from anything your company offers them, and these can play a role in how they interact with purchasing a commodity or service. Their aspirations, their worries, and their goals can also alter the way they buy a brand’s products or services. These maps will help the company determine several things:

  • What does the consumer think and feel?
  • What does the consumer hear?
    • What do others say to them about your products or other subjects that might influence their decision-making abilities?)
  • What do they see?
    • What is in their surroundings?
    • What do other markets similar to yours offer?
  • What causes them pain?
    • What is the customer afraid of?
    • What obstacles are preventing them from purchasing, such as money issues, items being sold in the wrong area where social groups shun a particular item, etc.
  • What will they gain?
    • What do your consumers want?
    • What do they consider to be a success?

The Kano Model

Using this model created by Professor Noriaki Kano, you will be employing a practice that focuses on helping to determine which features to include in a product or service. This model will aid companies in moving away from mindsets that bring minimal income that causes you to believe that the merchandise has as many enhancements as possible, and it helps you contemplate the features you include. You could think of it as “cutting out the junk” in your product and saving money on wasted enhancements for a product that would of sold anyway with five features instead of 15. Using the Kano Model, you can:

  • Brainstorm all possible merchandise and service enhancements in one place.
  • Identify them as one of the four attributes: Threshold, Performance, Not Relevant, Excitement.
  • Clarify that the product and/or service has fitting attributes
  • Discard attributes that are not relevant
  • Observe the Excitement attributes and determine how you can build some of those into the merchandise or services.
  • Set a price a customer is willing to pay while still earning a profit.


It might seem that business plans have everything figured out when they are drawn up at the startup of a company. Yet, they can be inflexible and unable to solve certain problems when they arise. That is why it is important to be able to have the ability to use structured reasoning in business daily to prevent the overflow of issues in the workplace.

Issues can come up anywhere at any time, and you do not want to frequently have to hire a consultant to manage minor coworker issues. Aiding workers in developing this ability will help business run smoothly, be more organized, keep customers more satisfied, and increase the profit margins for years to come.

Related Content You May Like...

About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

Leave a Reply

Scroll To Top