There is a little known method of website flipping, where you can purchase a perfectly well designed website, along with a ready made product, and then turn it into a cash cow pretty much overnight. With the introduction of Flippa.com in June 2009 (believe it or not!) websites and online businesses became so much more accessible, and as such, Flippa became a boomtown.
One of the most popular websites you will see for sale on Flippa are product sites which sell ebooks or services, which also have an ongoing income. There are a few clever flippers out there who have spotted a niche within a niche, and are now earning a lot of money from previously ‘defunct’ websites.
The overall tactic is this – you go to Clickbank or Paydotcom, and then begin looking for sites which are no longer getting a lot of attention. This may not be because they are not a good product, it may just be that the owner has no marketing knowledge or experience. This is where you can capitalize. By simply browsing through the marketplaces on these sites, you will find the odd gem, which has a perfectly good looking product, and also a well made site. You may have to do a little redesign here or there, but when you have the content already made, as well as the actual product – this is much easier.
The smartest way to do this is to pay an outsourcer to revamp these old sites, and bring them back into the present day. With a few 2.0 style buttons and Facebook & Twitter integration, as well as some very simple marketing, these sites could easily become profitable. As soon as they do – you flip the sites for more than you purchased them for. You may have to tweak the content of the guides & ebooks and ensure they are up to speed – but having all these foundations in place already – that’s the key.