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Facebook Dark Posts

Social media is one of the most powerful tools on the web. With social media, you can take your marketing campaign to the next level by accessing thousands of potential customers or clients and increasing the visibility of your business. One of the great things about social media is that most marketers are always discovering new and interesting features that can improve their marketing campaign.

The topic of this post is Facebook dark posts and everything you need to know about them. Through Facebook’s dark post mechanism, you can undertake a marketing campaign that many aren’t familiar with and you can provide your brands with many great benefits.

What are Facebook Dark Posts?

Before you can begin using Facebook dark posts to your advantage, you need to first understand what these “posts” are. Facebook dark posts, also known as “unpublished” posts are posts that do not appear on the social media page’s Facebook timeline but that are able to be accessed by anyone who has a direct link to the post or who gets to the post through an advertisement. Facebook dark posts are one of the most effective ways to advertise your brand and increase its visibility.

Why Should You Use Facebook Dark Posts?

Facebook dark posts are useful for a number of reasons, but the main purpose of these posts is to get a message out about your brand without having to use your newsfeed as the prime outlet. By not featuring the ad on your newsfeed, you can prevent unnecessary cluttering and you can keep advertisements separate from important information on your brand that you would rather have featured on the newsfeed. The best way to think about dark posts is that they are a way to advertise, but in a clean and easy way.

What Can Dark Posts Include?

One of the main advantages of Facebook dark posts is that they can include any type of advertisement that you want. With dark posts, you can creatively advertise about your product. For example, you can use Facebook dark posts to advertise through videos, photos, content articles, and so much more.

The creative aspect of your advertisements can improve the effectiveness of these posts and also lead to a successful content marketing strategy. For the best results, it is best to brainstorm with your content marketing team regarding what advertisements would be used best on your dark post marketing campaign.

How to Use Facebook Dark Posts

Another great feature of Facebook dark posts is that they can be implemented very easily. To figure out how to use Facebook dark posts, Facebook has an awesome tutorial that you can follow. Facebook’s tutorial video gives you all the pointers that you need and it shows you exactly how to implement dark posts for your next marketing campaign. The best time to start your Facebook dark post strategy is after you figure out the goals of the strategy and the advertisements that your brand is going to feature.

Dark Posts Help Small Businesses

Small businesses have many advertising outlets, but dark posts are on one of the surest ways to create an effective and cost-effective advertising strategy. Through dark posts, you don’t need to worry about paying an exorbitant amount of money to get the content marketing strategy that you want.

For small businesses, there are many benefits to using dark posts. The first advantage of a dark post is that you have the ability to tweak the post after it is published. To do this, all you need to do is to go to Facebook’s Power Editor tool and click “create a new campaign.” After the campaign is created, you can simply upload it and use it as the ad you want to run for your dark post.

As a small business, you may be feeling the most pressure when it comes to your dark posts. For the most effective results, need to think about the creativity, your audience, and optimization for the dark post advertisement. After you run the dark post campaign, you should also make sure that you’re able to measure the results. By measuring the results, you will be able to determine whether the ad campaign was worth the time you put in. If so, continue your dark post campaign.

Pricing for Facebook Dark Posts

The pricing for Facebook dark posts isn’t that costly, but it does work in an interesting way. Rather than pay for the post itself, the Facebook dark posts require you to pay for the post depending how many people you want your post to reach. The greater the reach spectrum, the more it will cost you. Fortunately, in most cases, the cost of the post is covered by the conversion that occurs and the new customer input that you are likely to attain.

If you are unsure about whether you want to use dark posts as an advertising mechanism, another thing you can do to determine how effective these posts are is to start small. You should begin with a few dark posts and pay for a small audience.

Through this type of method, you’ll be able to make s small initial investment and see how the investment works over a period of time. If you get your investment money back through the post system, you can invest more and add to the number of people you who will see the post.


Overall, Facebook dark posts are an extremely effective mechanism for advertising. The cost-effectiveness and neat attributes to Facebook dark posts make them an extremely beneficial advertising method to add to your marketing campaign.

In addition, the posts are very easy to implement, as all you need to do is to follow the instructions that are on Facebook’s video. Once you complete that steps, you’ll be able to sit back and wait for your marketing campaign to take effect. At the end of the day, you’ll love the effects of your dark posts.

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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