We’re always looking for fresh, new ways to attract new readers to our blogs, aren’t we? If we weren’t, we wouldn’t be very good at our jobs as internet marketers. Today, as I was perusing some of my favorite business and news websites, I hit upon an idea that I’ve played around with using before, but haven’t really done too much with myself.
Using Memes in Your Blog Posts
Nothing catches the eye on the internet more than blocky white captions on an iconic image. Lately, the most popular meme of the year (according to sites like Mashable) is Olympic gymnast and vault silver medalist, Mckayla Maroney. This teen’s face has shown up on so many videos, Reddit pictures, parodies and mash-ups lately that it’s hard to go anywhere – on the internet or elsewhere – without seeing her face somehow.
But her face isn’t the only funny part. It’s how creative souls have added her face and crossed arms to so many recognizable movie slides and political captions that make it so hilarious.
For instance, I noticed today that someone had added her image to a “Magic Mike” poster with the caption, “Mckayla is not amused.” Captions for the Mars Rover read, “NASA launches Mars Rover – Mckayla is not impressed.” The more popular the topic, the funnier her “reaction” to it becomes.
Okay, so I think you probably have a good grasp of what the whole “Mckayla meme” story is about. Now let’s see how it relates to your website.
The thing about internet memes is that just about anyone can use them for their websites and videos to attraction attention, first and foremost, and then to prompt their readers to comment below with their thoughts about the post as it relates to the meme. Whether they agree or disagree with you really doesn’t matter. The mere fact that they clicked on your link and commented on the post means that you just earned more views and more fresh content for your blog.Missionaccomplished!
If you have the least bit of funny bone in your body, you can probably find a meme face online and create your own caption. The idea would be to write your post around a caption. For instance, when Google changes their algorithm for the zillionth time, it would be appropriate to post a picture of Mckayla’s face next to the Google logo and say something like “Google makes 125 changes to algorithm – Mckayla is not impressed.” You might even promote that post on Facebook and use her visage to drive traffic to it.
Of course, if you choose that route, you’d better work extra hard on making that post worth a visitor’s while to read it, or you’ll be shooting yourself in the foot. But being the genius internet marketer that you are, that shouldn’t be a problem, right?
This is just the tip of the iceberg on using popular internet pictures to draw traffic.