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Eye-catching Ways to Attract Readers to Your Blog

We’re always looking for fresh, new ways to attract new readers to our blogs, aren’t we? If we weren’t, we wouldn’t be very good at our jobs as internet marketers. Today, as I was perusing some of my favorite business and news websites, I hit upon an idea that I’ve played around with using before, but haven’t really done too much with myself.

Using Memes in Your Blog Posts

Nothing catches the eye on the internet more than blocky white captions on an iconic image. Lately, the most popular meme of the year (according to sites like Mashable) is Olympic gymnast and vault silver medalist, Mckayla Maroney. This teen’s face has shown up on so many videos, Reddit pictures, parodies and mash-ups lately that it’s hard to go anywhere – on the internet or elsewhere – without seeing her face somehow.

But her face isn’t the only funny part. It’s how creative souls have added her face and crossed arms to so many recognizable movie slides and political captions that make it so hilarious.

For instance, I noticed today that someone had added her image to a “Magic Mike” poster with the caption, “Mckayla is not amused.” Captions for the Mars Rover read, “NASA launches Mars Rover – Mckayla is not impressed.” The more popular the topic, the funnier her “reaction” to it becomes.

Okay, so I think you probably have a good grasp of what the whole “Mckayla meme” story is about. Now let’s see how it relates to your website.

The thing about internet memes is that just about anyone can use them for their websites and videos to attraction attention, first and foremost, and then to prompt their readers to comment below with their thoughts about the post as it relates to the meme. Whether they agree or disagree with you really doesn’t matter. The mere fact that they clicked on your link and commented on the post means that you just earned more views and more fresh content for your blog.Missionaccomplished!

If you have the least bit of funny bone in your body, you can probably find a meme face online and create your own caption. The idea would be to write your post around a caption. For instance, when Google changes their algorithm for the zillionth time, it would be appropriate to post a picture of Mckayla’s face next to the Google logo and say something like “Google makes 125 changes to algorithm – Mckayla is not impressed.” You might even promote that post on Facebook and use her visage to drive traffic to it.

Of course, if you choose that route, you’d better work extra hard on making that post worth a visitor’s while to read it, or you’ll be shooting yourself in the foot. But being the genius internet marketer that you are, that shouldn’t be a problem, right?

This is just the tip of the iceberg on using popular internet pictures to draw traffic.

IF YOU HAVE YOUR OWN IDEAS OF HOW TO USE INTERNET MEMES TO DRIVE TRAFFIC, LEAVE A COMMENT BELOW!

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

16 comments

  1. Hi Shaun,

    What exactly is a meme??

  2. I found it quite telling that the silver medalist is more popular in the US than the Gold medalist. I wonder why?

    Know I don’t. I know why. The more things change the more they stay the same.

  3. Is Mckayla not impressed or just pondering? Is it worth reading on and learning more?

  4. Good ideas Sean pictures are worth a thousand words. You can also link a picture to your squeeze page now that is smart marketing.

  5. How do you find the latest memes ? Can you use images like this without copyright problems ?

  6. Memes are great fun and there are several free sites out there that will help you just google ‘free memes’

  7. Hi Sean,

    I would also like to know how you get around the copyright issues. Here in the UK people were being taken to court and allsorts for using anything to do with the Olympics in their marketing. An old lady was even summonsed for knitting dolls with the rings on them!! The world has gone mad!!!

    Cheers

    Jon

    • Memes really come under what is called “Parody” when it comes to copyright. You are poking fun at a public figure. Not really using the Olympics in your branding but the actions of a public figure come under scrutiny for their actions and if you highlight that in a meme, that becomes parody.

      Hope that helps

      Sean

  8. I can see using memes would be an effective way to get attention and strike up a conversation online or offline. But I also wonder about copyrights and whether there would be penalties to face down the road.

  9. Very interesting article, i have a few sites in the health and fitness niche and I’m trying to figure out how to fit 1 in, or 2…lol…Anyway i think It’s definitely a good idea, especially if your copy is good…That thing can go viral then Presto…Tons of free traffic…Genius….@Maureen according to wikipedia, here is the definition.

    A meme (play /ˈmiːm/; meem)[1] is “an idea, behavior or style that spreads from person to person within a culture.”[2] A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate and respond to selective pressures.[3]

    Hope that helps.

    Regards,
    Jesus

  10. Hey great info gave me a few good ideas – thanks

  11. Add a comment…

  12. http://abloggingspot.com

    Great Tips Really……I like it for apply..

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