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relationship marketing

The 5 Immutable Laws of Relationship Marketing

If you are not developing a relationship marketing plan for your business, you could be in trouble. In a world where business owners and marketers are constantly being told to work to find new customers, the value of customer loyalty can sometimes get lost. When you think of major brands like Apple, it is quite clear that a large portion of their success comes from the incredible amount of loyalty consumers have for their brand. It is astonishing to think about the fact that Apple has, time and time again, convinced consumers to buy new iPhones that have very little ...

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power of choice

The Art of Success: Harness Your Secret Power

Recently, I created a series of posts that covered the multiple, unfortunate reasons that cause internet marketers to fail in their endeavors to build a successful business. In case you missed them, go ahead and take a look. The Art of Failure Part 1 The Art of Failure Part 2 The Art of Failure Part 3 Today, I wanted to take a look at the other side of the coin and cover the single most important reason that people DO succeed. I’m NOT going to give you some technical mumbo jumbo, but instead, give you the honest, unimpeded truth into ...

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internet marketing

The Art of Failure Part 2: Interaction is Good

Online marketing takes place on the internet (no duh, right?), but that doesn’t mean that many of the same rules that apply to a brick and mortar business don’t also apply to yours. Business is business, regardless of where it takes place, and takes a great deal of socializing with others in order to expand. In Part 1 of my series on the most common failures that trip up so many internet marketers, I outlined numerous aspects that need to be taken into consideration in order to create a successful business. Today, I’d like to show you why socializing is ...

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internet marketing

The Art of Failure Part 1: What Has Been Holding You Back?

I get emails all the time from readers that are still having difficulty making money with their online business. I’ll be honest, the world of online marketing is no bed of roses, and can be extremely difficult at times. However, becoming successful is far from impossible. There are hundreds, if not thousands of people that make millions of dollars online every single year; some of which make millions every single day (Jeff Bezos, Mark Zuckerberg, Larry page, and Sergey Brin are all examples), so to say that you can’t make a healthy chunk of change online as well is preposterous. ...

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connecting with your audience

Building Loyalty and Trust By Connecting With Your Audience

Does your audience trust you? Are you sure? I’m assuming that you’ve heard of Oprah Winfrey right? Everything this woman touches turns to gold, which has made her a nice, multi-billion dollar fortune. She didn’t make her money selling stocks creating some sort of revolutionary product; she made her fortune as a talk show host that became wildly popular because she had a unique confessional style that allowed her to connect with her audience on an emotional level. In short, her viewers grew to love and trust her. They would literally cling on to every word she says. This level ...

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