Growing web traffic can be an extremely overwhelming task, especially if you don’t know what you’re doing. There are hundreds of web tactics that are available and easy to follow that can help your business garner hundreds, even thousands of followers.
You could spend all your time learning these methods and implementing them and making your website a traffic magnet. But, the reality of it is, you don’t have all the time in the world to dedicate to all the strategies and methods available. Which is why if you had to pick only one strategy to use to improve traffic to your site you should pick social media.
Build a Social Media Network Around Your Website
If your business doesn’t have a website yet then social media should not be your top priority. The first thing any smart businessperson would tell you is that having a website instantly builds your brand’s authority and helps make you more trustworthy to your visitors.
Once you have your website up and running then the next step is to help drive traffic to your site. Start publishing content that will help build your audience and keep visitors coming back for more. You can do this by creating content that is both entertaining and informational while targeting the best keywords to get those interested in product or service.
By creating good content you will be gaining visitors who are excited to share your information with their friends and family delivering even more traffic to your website. Which is where social media comes in.
The greatest thing about social media is the ability to share information with your friends, family or followers. The best method to do this is by sharing your content yourself on more than one social media network.
Although it may seem like a pretty rigorous task to take on it is actually quite simple. All you have to do is post to your social media networks whenever you add new content to your website. If you add a new post to your blog then tell your social network about it and share a link driving them back to your website.
If your content is good enough they can share your post with their followers getting your business even more exposure. The more people that visit your sight the higher your website will rank in search engines and the bigger your traffic will get.
Social media networks are an incredible source of traffic, but just because you are delivering high quality articles it doesn’t automatically guarantee that they will be shared on social media. So, another great way to get social media traffic is by letting your website visitors do all the sharing for you.
By adding social media sharing buttons to your content you can make sure you are getting the full exposure you can since it will be easier for visitors to share your content.
Social Media Plan for Sharing Content
If you want to start sharing your content over social media more than once, then you need to take a moment and develop a simple sharing schedule so you won’t be trying to figure out the best method every time you make a new post.
In order to get the most out of your content from social media you should follow this short step-by-step plan. Immediately after you publish a new blog post you should promote it everywhere. Share it on all your social media pages and make a list of some of the top social networking websites and share your post there as well.
Every place that you share it will get you a certain number of clicks for every time it is shared. We all know how quickly and easily some blog posts can cause a websites traffic to drastically increase so make every piece of content you share be full of information that is just waiting to go viral. Just remember, the more often you share content, the more clicks you are likely to get.
Do Share Your Content More Than Once
Sharing your content multiple times online is a touchy subject for many website owners. Some people think that it is a desperate way to get visitors to look at your account but the truth is sometimes when you first share a post a lot of people may not see it then it becomes lost in a sea of social media updates.
If you’re worried about your visitors being turned off by seeing the same link to your post simply space out the times you are sharing your content. Many businesses have found that if they share their link three times they can more than double the traffic to that post than if they shared it only once.
A good strategy is to post your link immediately after you publish it, and then wait a day or two before you share the link again. If you want to go for a third share simply wait another day or two and share it again.Make sure that you share it at the prime traffic hours for the social media network you are using or you will never reach as many viewers as possible.
Social media followers aren’t like email subscribers who most likely see and read every post you create so they aren’t going to be deterred if you share a post more than once or twice. Plus, if you don’t share your links a few times, your followers may never see any of your updates.
Don’t Be a Spammer
The worst thing you can do for your business is post links or share content that doesn’t benefit your followers in any way. It is the quickest way to make the amount of followers you have decrease significantly. There are many other ways to be a spammer on social media as well.
If you are trying to get the word out about your social media page don’t just go to someone else’s page and start leaving comments with links back to your page. It makes your company look extremely sketchy and like you have nothing else to offer but a link.
If you want to leverage other social media pages to your benefit then you have to offer something useful to the page. Spend a couple days just interacting with the owner and other users and then leave a link to your latest post that is informational and appropriate for the page subject.
Don’t Do Anything You Wouldn’t Like
Everyone is a part of social media and more than likely you’ve liked, followed, or subscribed to a few social media pages yourself. You know what social media techniques work to draw you in and which techniques push you away.
Compare your social media site to your competitors sites and you will have a good idea at the methods that you should implementing to your page and the one’s that you shouldn’t. Those with established social media pages and huge followings are the best pages to look at for inspiration and a guide to help you develop the best social media network for you.
Don’t Ever Share the Same Message Twice
Sharing the same message and sharing the same content are two different things. The message is what brings attention to your content. This is one of the most important steps in the social media process and will be what separates you from spammers.
Most of the time whenever you are sharing a blog post or content with your followers you include the title of your post, a link, and a hashtag so it can be found. That is all that you really need. But, you also need a call to action to get viewers to click on the link.
One of the best ways to do this is by pulling out the best line in your blog post and using it or by posing a question to your followers. For example, if your blog post is about ‘How to train an unruly dog’ then your message could be, “Is your dog out of control?
Check out this article that teaches you how to turn your destructive dog into a tame companion.” Just make sure that each time you decide to share a link to your blog post again you change your message.
Social media is one of the easiest, least expensive ways for you to strengthen your brand, increase loyalty from your existing and potential customers, and help build your company’s authority. By sharing your content on social media more than once you can not only double your traffic, but you can also make your brand be the go to solution in your industry.
As long as you never become a spammer, of course. If you remember there is a right way and a wrong way to share your content you should have no problem getting a tremendous source of traffic from social media networks. If you can get your followers to visit your website and convert those visitors into subscribers, your online presence will grow in leaps and bounds.