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Do You Really Need Video Marketing?

As a marketer, you need to consider all of your options when creating a marketing plan. In general, marketers often overlook certain options in favor of those that seem more viable and effective.

While there certainly is no problem with doing so, it is still important to try focusing on options that could attract your target audience and lead to more business. Among youth especially, video marketing is widely popular.

If your brand’s target audience is young, then you may want to consider the below tips to help you build an effective video marketing strategy for your next campaign.

The Goals of a Video Marketing Strategy

First and foremost, when you decide upon using a video marketing strategy, you need to determine what the main goals of your strategy are. Your marketing strategy will be useless if you don’t have an end goal in mind.

Those who adopt video marketing strategies do so for a slew of reasons. The goals of a strategy can be do attract a new target audience, feature benefits of certain products, to issue a press release, or to simply improve the brand’s awareness and recognition among different target markets.

Regardless of the goals of your marketing strategy, there are a number of moves that you can make to ensure that your video marketing campaign is successful.

The Power of YouTube

YouTube is one of the most powerful tools that can help you with your video marketing strategy. Statistics show that YouTube is popular among large and small brands and that use of YouTube improves a brand’s recognition and image.

Its unfortunate to concede though – one of the main ways that most brands use YouTube may not get them the results that they are looking for. Rather than simply create a YouTube page and post videos on that page, your brand needs to go a step further.

Your video marketing campaign through YouTube is most effective when you take the videos you post on YouTube and actually feature them on you brand’s website. In addition to this option, it is also extremely useful to engage with those who post comments to improve relations with leads.

Variation Does Matter

Another way to create effective video marketing is to avoid producing repetitive, boring, and uniform videos. You need to create video content that mirrors not just one of your target audiences, but all of your target audience.

Therefore, one of the keys to a good marketing strategy is to product content that is varied, interesting, and applicable to the audience that you want to attract. If you really want to make your YouTube videos different, then you should also look at what your competitors are posting online and try to differentiate as much as possible.

Noticing the ways you can improve your brand’s videos will enhance your overall strategy and ensure that what you are doing is useful and effective for your long term goals. For a check on your video’s diversity, you can always try video marketing grading tools.

Use Your Customer

Sure the headline of this recommend doesn’t sound promising, but it really isn’t as bad as it sounds. By “use” your customer, it is meant that you  should consider featuring your brand’s fans in your next video marketing campaign.

Featuring your fans is highly effective and it can be done in a number of ways. First, one great option is to create  video of your fans using your products. If you choose this route, don’t give away all of the products features, but display to the viewer how useful the product is, how much the user is enjoying the product, and what are the highlights of the product.

A second option is to feature your fans in videos that tell a personal story to the user. You can create video content that allows users to explain how the product allowed them to overcome a certain challenge or how it changed their life for the better.

Through these videos, you’ll be able to visually display to your target audience in an honest and sincere manner how your brand meets the goals and promises that it advertises. To improve the realism of this method, don’t script the content. In many cases, viewers know when a script is being used and it is not favorable to your brand.

Look at Your Video Production Options

Many marketers believe that every video production company is the same and is able to deliver the same product. This cannot be farther from the truth. Video marketing companies are extremely diverse and each one will offer you different types of artistic styles, video production quality, video time constraints, and more.

What you need to do is to assess your brand and determine which option is the most effective one for your brand. For instance, if your brand is highly artsy and artistic, then you should aim for a video production company that is highly creative and that will offer you something much more unique and interesting than other companies can.

The Advantage of Video Content Marketing

Video content marketing is extremely effective for a number of purposes. With video marketing strategy, you’ll enable your brand to engage and retain customers, support content mediums, improve overall conversions, and improve your brand’s visibility.

It is through these advantages that your brand can meet its end goals, whether it be increasing sales, driving engagement, and more.


If you have the tools at your disposal, you should take advantage of them. Not every company, maybe even your competitors includes, has access to video content marketing. If you’re fortunate enough to have video marketing while your competitor doesn’t, you can consider that you already have an edge up.

All you need to do is make sure that the strategy that your marketing team implements is as effective as possible by employing some of the above recommendations. Although it may be time consuming, the end result is highly worthwhile for the success of your brand.

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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