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Creating Your First Sales Funnel: Product Creation

I’ve been in the internet marketing game for quite some time and one thing that I’ve come to notice (you probably have too) is that there are rarely, if ever, internet marketing resources that provide the full picture.

What I mean by this is that the majority of blogs simply offers small tidbits of information in each post, but never actually goes into detail about how it all fits together.

So, in order to be a badass rebel, I’m going to go against the grain and provide an in depth look at exactly what you need to create and sell your very first informational product. Over the next several posts, I’ll be going step by step, walking you through the entire process.

Today specifically, we’ll be talking about product creation, but in the following posts I’ll also be covering;

  • Landing pages
  • Auto responders
  • Sales pages
  • Upsells
  • And much more…

In the end, you should have all the information that you need to successfully launch your first marketing campaign.

Let’s get started…

Product Creation: What You Need to Know

Creating your first product isn’t nearly as difficult as some would have you believe…

  • Can you read?
  • Can you type?
  • Do you have Microsoft Word or a similar program?
  • Can you intelligently write out the information that you’ve read?

BAM! You have everything necessary to create your own info product. Yes, it would be outstanding to create a product full of video tutorials or groundbreaking software, but for the average person on an average budget, this may not be the most feasible idea.

Honestly, you don’t even need to introduce something that is entirely innovative. I think that we can all agree that with enough searching, a person can find just about everything they need online for free, but that’s NOT what people want.

They want instant results and convenience. That’s why taking various resources from all across the web and packaging the ideas into one extremely informative bundle can be just as valuable to a buyer as anything that’s brand new. You simply need to convey the information in your own words and present it in a manner that benefits the buyer’s interest.

Why not simply write an ebook?

All it takes is a bit of research gathering, access to Microsoft Word, and an ebook cover (these can be outsourced to Odesk, Fiverr, Freelancer, etc.).

Quick Product Creation Pro Tips:

#1 – Don’t skimp on the detail, but there’s no need to be an absolute perfectionist either. There is a growing trend among the internet marketing community that uses the idea of being a “perfectionist” as an excuse for procrastination.

The point is to provide the buyer with something valuable. It doesn’t have to be pretty, it simply has to be interesting.

#2 – You can increase profits by sprinkling affiliate links throughout the text. It’s important to note that this should ONLY be done if it actually benefits the reader.

#3 – Make sure that your affiliate links go through your own website first. There is a plugin called Pretty Link Lite that will allow you to input any affiliate link that you choose and create a customized, shorten link.

This is important because there may come a time when the affiliate offer you promote in your product go down or are no longer relevant.

For instance if the company for the offer that you’re trying to promote ever goes out of business, all you would need to do is switch where the link points to in Pretty Link Lite and it will save those that have already purchased your product from getting sent to a dead site.

#4 – We’ve all heard of internet piracy. It seems as though nothing is confidential anymore, and this includes internet products. If your product becomes increasingly popular, there’s a good chance that it WILL get pirated and given away for free on some cheesy site.

In many cases, violators can be stopped, but unless you plan on policing the internet 24/7 searching for stolen copies of your product, it’s best to outsmart the lowlifes that steal your property.

By adding in affiliate links, it allows you to profit even when your content is stolen.

How Long Should Your Product Be?

I get this question all the time and there really is no definitive answer. In 1860, Leo Tolstoy published the novel, War and Peace, which was 587,287 words long. Three years later, Abraham Lincoln presented his famous Gettysburgh Address, which was only 270 words total.

Both are considered literary masterpieces, despite being so vastly different in length. Both served their purpose perfectly; Tolstoy sold a ton of copies, Lincoln evoked the emotion of the Civil War.

The length does not matter. The quality of information within the product is all that matters. If I was to tell you that I had a product that provided the answer to all of the secrets in the universe, how much would you be willing to pay for it?

Would it matter whether it was 1 page or 100? Absolutely not, because the information inside would be valuable to you.

That being said, the best way to ensure that you are providing enough valuable information for your buyers is to follow one simple rule; If your product is short, then it should be narrowly focused on single tight issue and cover it well.

Longer products on the other hand can cover more ground, thus can cover additional topics.

For instance, if I wanted to create a product that explains the intricacies of China’s economy, you’d better believe that it would need to be longer than 10 pages in length. On the flipside, if I only wanted the product to cover the growth rates of the Chinese economy over the last 5 years, then 10 pages would likely suffice.

Formatting Your Product Once It’s Done

Once you’ve completed your product, you’ll need to format it a bit in order to add professionalism and function. This entails;

  • Page numbering
  • Borders (if you choose)
  • Clickable table of contents for convenience
  • Legal stuff (terms and conditions)
  • Break up sentences into shorter, easier to read paragraphs
  • Make use of sub headers, bolds, and italics
  • If you have the opportunity, throw in some graphics
  • Change it to a .pdf format (this can easily be done in Microsoft Word)
  • Set a security password. When exporting a Microsoft Word document and saving it in a .pdf format, you have the option to add a password to the content. This prevents people from altering the content or copy and pasting it.

The last one is just as important as the others. Remember, you may be adding affiliate links within your product and the last thing you need is someone going in, replacing it with theirs, distributing it, and profiting from your hard work. That’s no bueno.


The “experts” want you to believe that product creation requires a monumental amount of money and resources. This simply isn’t true. With a little bit of elbow grease, an outstanding / valuable product can be created on a shoe-string budget.

The most important aspect of a product is not how fancy it looks, but how much benefit it provides the buyer.

Over the course of the next several posts, I’ll be showing you how you can take your product and turn it into an absolute cash cow!

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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