CPA offers are sometimes the best way to make money online. This type of affiliate program credits the affiliate whenever they host a CPA offer that convinces page visitors to submit personal information in exchange for a free trial, product or service. Since the customer doesn’t have to shell out funds ahead of time (or if they do, it’s usually for shipping the free product), the affiliate is sometimes more likely to make money than if they are promoting an expensive product the customer knows nothing about.
CPA offers aren’t marketed the same way most products are. Cost per acquisition or cost per action programs exist for one very important purpose: to generate leads that will eventually roll over into constant customers.
The Mentality of Promoting CPA Offers
You have to understand the reasoning behind CPA offers in order to properly promote them. The whole mentality behind CPA offers is built around trying to quickly acquire customers who are willing to give away their name, email, address and credit card number in return for free products or free trial offers.
You usually don’t have to sell the offer itself so much as you have to make it look like an attractive bargain. This helps if the CPA offers you’re picking from are from widely-known, reputable companies. The product will practically sell itself at that point.
Promoting CPA Offers on Search Engines
You can set up a PPC ad campaign to promote CPA offers in order to draw traffic more quickly than with organic search results. Just realize that when you start a PPC campaign, you are setting yourself up for a daily budget that will start eating into your earnings quickly.
The trick here is that you need to pick CPA offers with a certain criteria. First, pick an offer from a reputable company or a company that is highly rated for positive affiliate service. Secondly, pick CPA offers from a niche that is popular enough to receive lots of search results but one that isn’t so inundated that it’s too expensive to compete in. Next, choose an offer that you can easily buy a domain for. The domain name will show up in the ad, and if it’s too long or looks spammy, searchers will hesitate to click on it.
Setting Up the Web Page
How you set up the landing page for CPA offers can mean the difference between getting the sale and getting the back button treatment. First, CPA offers work best when the page is straight to the point. Snazzy graphics generally work with CPA offers where they don’t so much with products needing a lot of copy on the page.
Generally, you don’t need to write a lot of copy for a CPA offer. People want the benefits in a nutshell; they don’t want to spend hours scrolling through endless testimonials and drivel about how bad your “unnamed” competition’s product is. You’ll succeed in marketing CPA offers as long as you keep the signup form near the top of the page (generally in the center or at the center right) and put anything they need to know in plain sight.