There’s no question on whether online marketing works. Due to increased accessibility and advancements in technology, more people are turning to the online world to purchase information and goods. According to ComScore, US consumers spent over $42.75 billion between Black Friday, at the end of November, through December 22nd. Needless to say, more people are willing to shell out their hard earned cash online now more than ever before. That doesn’t mean that the same tactics that were successful just a few years ago will ultimately turn a profit today. Online marketing has changed drastically over the past decade alone. ...
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