Buying eBooks to get a head start on internet marketing might not seem like a bad idea at first. But once you start on that path, you have to take caution that you don’t start relying on buying eBooks to do all the work for you. Success in internet marketing involves taking action, and simply reading about others taking action won’t do the trick.
A lot of newbie marketers get into what some experts call “hope in a box syndrome.” After buying eBooks, software, video packs and memberships to the websites of IM gurus, the newbie relies on everything he or she buys to be the “magic bullet,” as it were. Even some seasoned marketers get caught up in a new product or book and start slacking in their real, measurable output. This guide will help you avoid this mentality and balance your “input” with your “output.”
Buying eBooks for a Specific Purpose
When buying eBooks for internet marketing, it’s important that you research and question why you’re buying it in the first place. Is it because the marketer you’ve been following for the past few months highly recommends it? Is it because it’s the hottest new book on the market? Or have you done enough research to determine that it will directly help you reach the level of affiliate marketing that you want to attain?
Buying eBooks for the sweeping purpose of improving your marketing skills probably won’t get you very far. You need to buy programs that serve a specific purpose. For instance, if you want to know how to sell affiliate products on YouTube, you would buy a book specializing in how to post videos for optimal views and conversions. Alternately, if you wanted to leverage the social network marketing arena, you should be buying eBooks on how to market on Twitter and Facebook.
Buying eBooks and Taking Action
Some newbies need to go on a little “diet” when buying eBooks. You know how going on a diet makes you limit what you eat for the purposes of moderation? The same is true for eBook purchases. You need to buy just one or two, then read it at a steady pace, and then “exercise”… or in other words, take action!
You always need to work on applying what you’ve learned in a new program before moving onto the next one. Otherwise, how are you going to know what works and whose advice to take in the future? A lot of advice “seems” sound on the outside, but it isn’t always. In other cases, what works for one person might not work for you, so why waste money buying the same types of products when you can’t make them work for your needs?
Internet marketing is less about buying eBooks and more about putting what you learned into play. Sometimes you just need to give new projects time, too. Don’t expect a new venture to work in the first week. Expect that you’ll have to make adjustments to your campaigns or websites, rather than rely on buying eBooks to fix your problems for you.