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Bum Marketing: Dead and Gone or Alive and Kicking?

Bum marketing has long been one of the most attractiveBum marketing methods of internet marketing known to modern man. The premise around bum marketing was the fact that it was so simple and inexpensive to do, “even a bum could do it.” Here’s how it worked. An aspiring “bum” would pick an affiliate program or product. They would write articles around keywords that prospective buyers would use to search for said product. After submitting these articles to article directories, they would start attracting readers, who would eventually purchase the product by clicking through their affiliate links in the article.

But where did bum marketing go wrong? Like almost any other venue of internet marketing, its supporters found a way to abuse it. The search engines didn’t like that and began to penalize spammy or scammy articles and websites fostering this practice.

Is Bum Marketing Dead?

Bum marketing, in its original form, has gone the way of the dinosaur. In most cases, you can no longer include direct links to affiliate products in your articles. Anyone trying to stuff too many keyword phrases into the article gets their articles rejected or their accounts suspended. Too many submissions about the same topic in a short period of time will have the same effect. And most importantly, if you found a way to skirt around these issues and fly “below the radar” with unapproved practices, the search engines will penalize you by not displaying your bum marketing articles in the search results.

Does Bum Marketing Work at All?

The theory of bum marketing is still very successful for many people. The difference between today’s bum marketing and what it looked like five years ago is that you must now be much more selective in choosing keywords and affiliate products. Some directories placed a ban on certain topics, or are more strict about their guidelines.

 Diet programs, acne helps and many “make money online” topics are looked down upon due to their spammy reputation. Existing articles were placed back into editorial review or deleted completely. You might also notice that more directories disallow publishing your articles in other places on the internet, including your own website.

However, if the product you promote is a reputable one, you just need to select respectable keywords in order to please the directories and search engines alike. Instead of picking a keyword like “get rid of acne by noon tomorrow,” you might select “tips for getting rid of acne.” Avoid making false claims and choosing keywords that lead a prospective buyer to the wrong conclusion.

Also, bear in mind that you should knock down the keyword density just a bit in your bum marketing articles. If Google thinks you’re trying to stuff too many keywords into your article, you’re setting yourself up for instant rejection in the search engines.

Overall, the ban on bum marketing was largely to make articles less commercial and more reader-friendly. This looks like an obvious advantage for the article directories over the article submitters, but in some respects, the readers were due for material that wasn’t so commercial. The moral of the story? If you want to continue bum marketing, or are interested in getting started with it, make sure you start off on the right foot.



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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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