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Building Connections: Have You Been Doing it Wrong All Along?

In my last post, I touched on one of the most important, yet surprisingly overlooked aspects of internet marketing; connecting with your audience. Through branding, transparency, and presenting your own personal opinion on topics, you will build loyalty and trust within your target market.

My initial plan was not to create a series of posts dedicated to this topic, but once I hit the “publish” button, I realized that there’s so much more to the subject, and explaining it may really be helpful to some of my readers.

So, for this post, I’d like to go more in depth and outline specific techniques that will allow you to better connect with your audience in a way that ensures long lasting success. 

“People don’t buy for logical reasons. They buy for emotional reasons.”

This is a popular quote by the famous salesperson, Zig Ziglar. By connecting with your target market, you have the ability to influence their buying decisions. Think about it…

How many times have you made a purchase based on a recommendation from a friend? It’s likely occurred so many times throughout your life that you couldn’t possibly keep count. That is because people trust the opinions of those that they have formed a connection with.

This is the same influence you can have over consumers if you play your cards right! Here are a few of the most basic tips to help begin the process of building that bridge so that you become a trusted friend to your readers, and not just a business entity.

The Issue of Over Monetization

It’s extremely common for a marketer to become over eager when they first begin seeing profits and end up going absolutely crazy with their monetization in order to “scale up” their initial success.

 Coating sites in ads and stuffing every post with affiliate links can be a turn off to some as they may view this as a sign that you don’t actually have their best interest in mind

The goal for most internet marketer is to build a financially free future through online ventures…..but it also needs to be about helping others. 

Why do readers view your site? The obvious answer should be because they are looking for answers to a specific problem that they have, whether it’s how to treat their acne, how to lose weight, how to make money online, or whatever your niche may be.

If you are going to use affiliate links and ads, use them only when they provide a high value for your audience.

Also, try offering links to outside services and even competitors. Yes, this may seem like a good way to funnel sales to your competition, but it also shows the reader that you want to give them the best possible information available…even if it isn’t always yours.

I do this quite often because there are others out there that provide incredible information that readers may find helpful.

If you are confident in your brand and truly believe in your service, then you should not be wary about linking to competitors if it is constructive to your blog topic.

Subscribing to Your Email List Should be an Asset to Them, Not Just You

Far too often marketers send out email blast after email blast, with a sales pitch coupled with a link to a sales page.

I can’t even count the amount of lists that I’ve opted out of because the emails provided no additional information than what can already be found on the site, and provided no additional value. Plus, they cluttered up my inbox.

There has to be something extra which you provide that shows email subscribers that being a part of your list is of some worth to them.

Why not offer newsletters or emails that are filled with additional information that ONLY your subscribers will be privy too. That way they anticipate your next email instead of passing over them.

Your Tone

“Don’t use a five-dollar word when a fifty-cent word will do.”

I try to keep this famous quote by Mark Twain in mind every time my fingers touch the keyboard. Why over complicate the way your blog posts and emails sound?

Studies have shown that the average web user will decide whether or not to stay on your page in the first 10 to 20 seconds. That is an incredibly short duration of time. Readers need to be able to quickly and concisely decipher your message in a short amount of time with as little effort as possible.

Your blog should not be a proving ground for your literal skills. I can assure you, your old English teacher will NOT be grading your work.

Write in a friendly, conversational tone, using words that even a fifth grader can pronounce. This way, even a first time reader, with little knowledge of your subject matter, will be able to gain something useful to them and potentially become a return visitor.

For those that are phenomenal technical writers, this can be a difficult task, but I can assure you it will make a big difference in your blog traffic.

Social Media is About Building Connections

If this is true, then why do so many marketers create posts that sound like they are better suited as an advert in the local newspaper?

Thanks to the incredible phenomenon of social media sites, you now have a platform to reach countless people on a daily basis. The majority of these people are simply checking in to see what their friends and family members are up to, not to be pitched to every time they log in.

Some of the most successful marketers that I’ve seen, not only post about their business, but also post about other topics as well, whether it’s about what is trending in the news or of a more personal nature.

Every so often, it may be advantageous to try and post as if you would with a personal account, but for all of your new found friends (potential consumers), giving insight into who you are as a person.

People purchase from those that they trust and like. The goal is to show them that you are one of them. The only difference is that you have the answers that they seek to the problem that ails them.

Some marketers even build relationships with their audience by posting photos of themselves throughout their daily activities, whether they’re in the car or on vacation with the family. This lends to the transparency that you’d like to convey to your audience.

The truth is, there are countless methods that can be employed to build a connection with your readers. Minor changes to your website or a difference in wording of your blogs may make a substantial change in the way that potential consumers perceive your business.

The one constant that always needs to be present, is the mindset of providing unwavering value for everyone that comes across your site. This is the only way to truly ensure long lasting success in the competitive world of internet marketing.

When you focus on the needs of the consumer and helping others solve their problem, then the money will flow.

 

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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