Over the years I’ve had the privilege of meeting a lot of amazing people and the ability to do some incredible things due to my life as an internet marketer. One of the best things about owning a website is being able to communicate with your audience.
Whether I’m at a seminar or sitting behind my computer reading emails, I get a plethora of questions from my readers (which is awesome by the way).
However, recently I’ve noticed a trend. I’ve been receiving more and more questions from readers asking how they can sell a product without selling their integrity. It seems that there’s a preconceived notion that you must sell your soul in order to become successful as an online marketer.
I don’t blame people for thinking this way at all either. I have email folders that are busting at the seams with promotions from flashy marketers that are continuously in your face with high pressure sales tactics.
So it’s no wonder others feel as if they must follow suit and give up a part of themselves in order to truly make it in the completive world of online sales.
Are these aggressive marketers really that successful? Sure, there are plenty that are. There are also those that are successful that rely on an entirely different approach.
I’m not necessarily saying that hard selling is bad, quite the contrary. I use hard sales tactics quite effectively whenever I launch a new product. I believe so strongly in the products I promote that it’s impossible not to.
What I am really trying to say is that there is a time and place for hard sales tactics, but the majority of the time you can generate just as much, if not more revenue from soft selling / promoting.
That is why today’s post is dedicated to showing you how to effectively build your brand without ever having to resort to hard marketing tactics and promotional techniques.
How to be Self Promotional Without Coming off as a Loudmouth
In any type of sales, self promotion is an absolute must. Whether you are promoting yourself or your business, promotion is an essential piece of the puzzle for success.
How else do you expect to get noticed among the vast sea of competitors?
I know there are readers out there right now cringing at the thought of having to talk themselves up. It may even feel narcissistic and unnatural to some of you, which it should, but only if you’re doing it wrong.
In order for self promotion to be done right, you will need to learn some sort of a marketable skill first. If you have no skills, then this may require learning or mastering something that is in demand.
Perhaps you have a deep insight into how to properly train a dog because you’ve owned several in your lifetime? That is a skill that people would be willing to pay good money to learn.
Perhaps you know how to automate a process that would otherwise take people 20 minutes to accomplish. Again, this is a skill that is highly marketable.
If it makes the lives of others easier or teaches people how to accomplish a certain task, then it is likely that it is a marketable skill.
Then, all you have to do is reach out to the right people that require your assistance and tell them that you have a definitive solution to their problem.
This will allow you to quickly prove your expertise and make a lot of influential people happy in a short amount of time. Giving your hard earned knowledge away may sound completely insane, but if you help enough people, word will quickly spread. Soon enough you will be branded as the go to (insert skill) person.
Believe it or not, many of the top internet marketers today appeared on the scene almost overnight. Some of them have only been working full-time online for a small handful of years.
They did this by reaching out and helping the right people, who in turn referred them to the people they knew (their subscribers), and BOOM their business instantly grew from nothing into what it is today.
Brain Dean’s popularity has exploded as of late after he helped out a few high profile site owners with their SEO.
Mathew Woordward got his start from helping others in forums and providing guest posts to highly visible blogs. He continues to build subscribers through the use of his in depth guides that he offers to his audience for free.
Pat Flynn has been around for a few years, but his business has skyrocketed as of late because of the quality information he provides. If you take a look at Pat’s monthly income reports, his revenue has increased by a factor of 10 in the last 4 years alone.
These are all cases of marketers “making it big” without having to resort to the type of over the top self promotion.
Instead, they helped people for free, who in turn sent them paying customers. Receiving a referral is the ultimate form of marketing, because others are doing all of the promoting for you.
How Do I Convince the Right People to Let Me Help Them?
After all, if they are as influential as you believe they are, then they likely have a lot going on. They probably get requests from readers and other marketers all throughout the day.
So what are you going to do differently in order to stick out amongst the crowd? Well, for starters, you aren’t going to request anything at all.
Instead, you are going to offer something that benefits them without looking for something in return. It could be anything that they might find highly beneficial. For instance, it could be something as easy as this;
My name is Sean. Congratulations on the success of your website. From reading through a few of the comments on your blog I noticed that some of your readers have been asking about widgets. I just so happen to have compiled a huge resource of widgets that you can have. Again, thanks for the great information on your site.
That’s it! The key is to be completely selfless and offer them something that does not help you in any way. If you truly went above and beyond to help them out, they will likely be more than willing to refer their followers to you in order to show their gratitude.
If they don’t thank you, that’s not a problem either. All you have to do is continue reaching out to people and soon enough someone will reach back.
All it takes is a single referral from the right person to completely transform your business into an absolute powerhouse within your niche, and it will have been done completely without the use of hard selling and promotion.
What’s even more amazing is that you can repeat this process over and over again an infinite amount of times until you’re so widely recognized within your niche that you no longer require the help of others.
Despite what some people think, there are ways to build your brand so that it becomes an online empire without ever resorting to pushy, in your face tactics. All it takes is a little bit of ingenuity and the willingness to help others.