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Repurposing Your Content

At this point, there is little doubt about the importance that content marketing plays in the bringing customers into a business. According to a survey by the Custom Content Council: “61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company.” That number, in itself, is plenty of evidence pointing to the role that content marketing can play in the success of a business. Unfortunately, however, content marketing does not come without its fair share of challenges. As marketing specialist Ross Beard points out, one of the main ...

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Convert Your Blog Leads with 6 Simple Steps

Blog and content marketing have begun to make quite the impression on the digital marketing sphere. The main reason for this is because of the incredible success that many businesses have experienced after making blogging a part of their marketing plans. According to information from the team at HubSpot, marketers who prioritized blogging in 2015 were 13x more likely to enjoy positive ROI. Not only that, but their statistics also say that companies who blog receive 97% more links to their website – which is a major factor in SEO rankings. As Olivia Allen, a HubSpot contributor, points out: “Producing ...

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Simple and Effective Blogging Strategies to Boost Lead Generation

Blogging can do wonders for your marketing strategy. By having a blog for your brand, you can provide your brand’s fans with relevant and interesting content. In addition, you can also generate more leads with a great blog in place. For most brands though, the lead generation step is a bit tricky. In order to create a blog that generates leads, you’ll need to use some effective marketing tactics. Fortunately, the below tips are the right methods to be using. By implementing the strategies below, you’ll be able to take your blog from content delivery to lead delivery and beyond. ...

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Don’t Let Your Content Go Stale

As a marketing manager, you’ve likely encountered days where you’ve spent hours trying to brainstorm new content for your next marketing campaign. If you’re like most marketing professionals, your final resort is to look online to see what your competitors are posting and to use that content as a way to spin your own. While this may work for some time, this type of strategy does have its faults – and serious ones at that. Instead of spinning content and recycling ideas that already exist, you can come up with fresh content and if you promote it the right way, ...

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Amazon Affiliate Marketing: The Year’s Best Ways to Generate Funds

Whether you own a blog or a general informational website, you need to find ways to generate funds. Owning websites can become expensive and it is up to you to be creative in your approach of finding revenue through marketing efforts. One up-and-coming option is to utilize Amazon Affiliate Marketing. This marketing scheme can lead to an influx of revenue that can not only generate funds for your website, but it can also lead to some pretty decent left over funds for your pocket. For those who are just starting out and are wondering what this magical option is, below ...

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