In Part 1 of our series, I covered the importance of creating valuable content for your audience. Quality of blog posts are absolutely essential, but so is creating these high quality posts in an efficient manner in order to maximize results while still having time to pursue other activities outside of IM.
That is precisely why I have decided to create this 2 part series in the first place. I want to show readers that they don’t have to kill themselves day in and day out when trying to create a profitable blog. Hopefully with some of these tips you will be able to crank out engaging material at a much higher volume.
After all, the volume of blog posts that are published is just as important as the quality of the writing you deliver. Not only will posting regularly increase return visits, but will also strongly influence your standings within the SERP’s.
Don’t believe me?
One of the most infamous case studies on blog post volume was conducted by a small company called LogMyCalls.
This business that focuses solely on call tracking and NOT internet marketing, released a case study last April. Within the study, LogMyCalls attempted to publish 150 blog posts in as little as 50 days.
For the mathematically challenged readers out there, that equates to 3 posts per day over the course of just under 2 months.
At the conclusion of the time period, the results that the site received were astounding. Overall, an established website that had already been around for a few years was able to increase organic traffic by 514%, referral traffic by 901%, and direct traffic by 201%.
Needless to say, content is still king. I don’t expect anyone to be able to generate 3 blog posts a day without the writer burning out and the quality quickly going to mush, but I do believe if you are able to create content more efficiently, then posting additional blog posts will do nothing but good for your site in the end.
Here are some more tips that will dramatically improve productivity.
Add an Editorial Calendar
Having a calendar on the back end of your site will allow you to document the exact days that you’d like to publish your posts weeks in advance.
One common mistake site owners routinely make is to publish posts will nilly. What I mean by this, is that their site lacks proper scheduling of posts. Believe it or not, many of your followers will pick up on when you post and check your site for new content.
If you aren’t on a specific time schedule, then you may be chasing return visitors away.
The use of a calendar will also help keep you on track as you will know exactly what needs to be done and when you need to have it done by, which will help you make use of every second that you are in front of your computer.
One of many plugins that can be used for this task can be found here.
Write Your Blurb Before Ever Beginning Your Post
This is a technique many writers use to ensure that they have a direct intent with each piece of content that they create to reduce needless babbling.
In the end, it will help you produce posts that are more focused and provide the audience with a much more suitable reading experience as it cuts down on the excessive information that can often detract away from the author’s main intent.
Here’s how it works; Write 3-4 sentences that will best describe your post. What would you say?
- Define who you are writing for. The primary audience that my particular blog post is directed towards is the reader that has difficulty creating content.
- Describe what your target demographic is interested in. For my post, the reader is looking for tips to create high quality content in a quick and efficient manner.
- Last but not least, what is your intent with your post? For this post, my intent is to create a resource that readers can use to help improve productivity in their internet marketing endeavors.
By following those 3 bullet points, you can create blog posts that stay on topic, dramatically decreasing the amount of time you need to ponder ideas or to go back and make edits.
Create Your Outline
An outline provides structure and serves as a roadmap for writers. It shows the writer exactly how to get from point “A”, to point “B”, to point “C”, while providing all of the valuable information required.
Some famous writers such as Stephen King never used an outline to create his great works of fiction. Well guess what? You’re NOT Stephen King!
So believe me when I tell you, an outline allows writing to be accomplished quickly because transitioning from one idea becomes easier.
Eliminate ALL Distractions
This is probably a no brainer, but you’d be surprised at how much time is wasted when marketers become distracted.
Pick a specific time frame that is suitable to accomplish your working needs. Obviously life can be hectic with children, family, and other obligations, but if you are able to find a quiet place that provides you with ample amounts of time to achieve your working goals each day, then you will be much better off.
This may not be easy either. I have known countless marketers that originally worked full time jobs and had a family as well. The only time that they could find to work on their internet marketing business was when everyone else went to bed at night. Yes, this is difficult, but they were far more productive in those evening hours without all of the other distractions.
Distractions often come in many forms. I for one have difficulty sitting down at the computer without continuously checking my email, various social media accounts, and surfing the web.
Of course it would be impossible for me to get anything accomplished throughout the day if I spent all of my time watching funny cat videos on Youtube instead of focusing on my business.
In order to mitigate these incredibly cumbersome distractions, I have 2 pieces of advice.
- While writing, set specific timeframes in which you will work, with intermittent times for breaks where you can play around online. Sticking to these timeframes may seem difficult at first, but will eventually become routine.
- Maximize the writing area to “full page” when using WordPress. This will prevent you from clicking on anything else except your keyboard when writing.
Put the Pedal to the Metal
The best way to maximize efficiency when writing is to simply get the words on the page and focus on editing later on.
The inner “critic” in your head will always want things to be perfect, often causing writers to spend an abundant amount of time wording and rewording every sentence.
Instead, just focus on getting the words down and worry about revisions and grammar at the end. Believe it or not, this is quite possibly the most important advice I can offer as far as content creation as it will allow you to drastically reduce the amount of time that it takes for each written piece.
An incredibly powerful app that I stumbled upon can help expedite the writing process is known as Write or Die. This application allows writers to Allows writers to set a specific amount of words per min that they’d like to reach and certain penalties for not reaching that goal.
There are a bunch of incredibly cool features that can help train users to become more efficient writers.
Pics, Pics and More Pics
“A picture is worth a thousand words.” There are countless case studies that provide insight into the power of adding images into your blog posts. Of course the results of such studies vary wildly, the end result is always the same…
Photos provide added engagement to audience members.
Below I’ve compiled several resources, both free and paid, that can lend incredible visuals to your blog posts.
Royalty Free Pic Sites
- Wiki Commons
- Getty Images (yes, Getty’s incredible database is now free for all to use. The only stipulation is that users must embed a code that allows Getty to promote their services on the site)
The Last, Most Important Aspect of Successful Blogging
Never stop. Find what works and repeat the process exponentially. Rome wasn’t built in a day and neither will an online business.
It could take months or even years in some cases, but when your business does finally begin to gain traction, the rewards will be well worth the time and effort that were invested.
As always, if you have any comments or additional suggestions that you’d like to add, feel free to leave them in the comment section below.