The importance of generating high quality content for your business, on a consistent basis, cannot be overstated. You’d be hard pressed to find an industry leading marketer in any niche that doesn’t produce blog posts, articles, guides, etc. on a minimum weekly basis.
In order for your target audience to view you as an influencer within your niche, you need to provide material that shows them that you are the real deal and not someone simply someone blowing smoke.
Those that fail to assemble material for their hungry audience will typically fade away into obscurity, ceasing to matter within their niche. How well do you think their products sell after that occurs?
Let’s think about this from the marketer’s standpoint for a moment:
- Fresh content keeps the target audience coming back time and time again.
- Google LOVES sites that are active, giving higher rankings to those that post regularly.
- Organic traffic from a post that ranks high in the SERP’s can bring countless new viewers for the fraction of the cost that paid traffic will.
- Content can be repurposed and reused over and over again in a number of different ways.
- It will brand you as an authority within your niche.
The ONLY downside is that creating this content can be one of the most difficult aspects of online marketing for some.
That is why I have decided to focus today’s post on methods that will allow you to maximize productivity and generate incredibly engaging work at that is also produced at the speed of light, allowing you additional time to focus on the other important aspects of your online business.
So, let’s jump right in and figure out what blogging issues marketers generally have…
From the countless emails that I’ve received, and the numerous marketers that I’ve spoken to within the online community, those that have difficulty crafting fresh content on a regular basis, will typically fall into one of three categories.
- They lack the technical skills for writing.
- They have difficulty coming up with regular ideas
- There just isn’t enough time in the day to crank out highly crafted blog posts.
Luckily, there are simple, yet effective methods that will allow you to overcome these obstacles and produce reader friendly content on demand.
If you fall into one of these categories then rest assured that your issues can be mitigated. Here are a few quick “hacks” to overcome your problems.
Use Dictation Software
If writing is an issue for you, then DON’T WRITE. A software such as Dragon Naturally Speaking will allow you to get your ideas down without having to be a Pulitzer prize winning writer.
I know I’ve mentioned this in previous blog posts, but the best bloggers aren’t extremely technical writers either. The most engaging posts are generally those that have a tone that sound as if the writer is having a conversation with the audience.
Through dictation software, you can create blog posts that carry the exact same tone by simply talking into a mic as if you are speaking to your audience directly instead of having to type the words out (where many writers run into trouble).
If your grammar and other technical skills are below the bar, then all you need to do is use your dictation software to get your thoughts down and hire someone to organize them for you. It really is that easy!
Work Smarter, Not Harder by Outsourcing Everything
Why not? How many of you honestly believe that the top marketers in the game create every piece of content themselves? Why would they, when they can just as easily pay someone else to do the work for them?
There are countless experienced writers that make a full time living creating content in every niche imaginable. It only makes sense that you would leverage your time so that you can properly focus on other aspects of your business and leave the writing to the experts.
Here are just a few incredible sources for freelance writers that can help you build your marketing empire.
There are literally hundreds of other sites online that provide exceptional writers for a reasonable price. I purposefully left sites that I consider “content mills” off the list such as Textbroker.
Though there is nothing inherently wrong with these sites, I feel as if there is a general disconnect between the writer and the client. Plus, in order to make a reasonable profit, writers need to crank out articles lightning quick, which typically dilutes the quality of work.
I would highly recommend using the freelance sites I’ve linked to above for your money sites and leave the content mills for your tier 2 and above sites.
Research can be a major pain if you don’t know what you’re doing. In previous posts found here (Part 1) and (Part 2) I’ve provided insight into how you can find profitable keywords. Sure, it takes a bit of due diligence and elbow grease, but it is a surefire method to creating content that you KNOW will rank.
I’d also like to share another method that can be used when in a time crunch…
Step #1 – Write your content for the audience and not for Google. You will write about your chosen topic and simply provide value for your readers.
Step #2 – If the post is detailed enough, there is a high probability that it will be littered with valuable, long tailed keywords that you never even thought of. All you have to do is take a few that you’ve picked out and see how they hold up in Google’s Keyword Planner.
Step #3 – At the very least, you can always go back and place keyword phrases throughout the text. You may need to tweak and tailor the text slightly in order to make them appear natural. Also, ensure that you aren’t stuffing your keywords. A density of less than 3% is perfectly suitable.
Coming Up with Ideas Time and Time Again
This can be incredibly difficult in some of the smaller micro niches. Luckily for you, thanks to the incredible power of the internet, you don’t even need to come up with your own ideas, but can become incredibly profitable by piggy backing the ideas of others.
One site in particular that I absolutely love is BuzzSumo. I know I’ve touted this site in several previous posts, but that just goes to show how strongly I feel about this particular platform.
BuzzSumo is a free platform that allows users to search for specific sites or keywords, and in return are provided with the most socially engaging posts. Through this site, you can gain insight into what topics your audience is the most passionate about.
You can then take these ideas and create your own content that blows the original clear out of the water!
Another free and extremely effective method for acquiring ideas is to search through the forums in your particular niche. Your target audience is spending time within these forums conversing with others and sharing ideas on a regular basis.
Are there any reoccurring questions that people are asking? What posts are generating the most views / comments? What is the general vibe of the forum?
It’s up to you to uncover what is currently trending among the readers and properly capitalize on it…
In Part 2 of our short series, I will be sharing a few apps, a wordpress plugin, and some incredibly important wbesites (along with many more tips) that will help you produce the most engaging posts, quickly and efficiently as possible.